YouGov Affluent Perspective: Global Mood

YouGov Affluent Perspective: Global Mood


I’m Cara David with the Affluent
Perspective 2019 update on the mood of the global affluent. Things can be best described as status quo when it comes to how the global affluent view the economy, their finances, and their spending on luxury. Confidence in their country’s economy remains low and on par with the past two years. And while confidence in their personal economy is stronger in comparison, confidence appears softer than three years ago. This continued low confidence has the affluent working and saving like never before. More are prioritizing work over personal life, and 83 percent say that if they had more money at the end of the month, they would save it. In fact, 26 percent of their income is headed toward savings accounts. More than anything the affluent value the freedom their money gives them, and they’re not taking it for granted. As a result, while 76% of the affluent say that luxury is gratifying, they continue to carefully consider the role luxury plays in their lives. Those who are looking to spend less on luxury are
doing so because there is a real need to allocate their money elsewhere. Those who are spending the same amount are simply content with how
much money they have in their life. And perhaps a more revealing reason is one that’s in tune with the times. The majority of the affluent say they are making fewer, more meaningful purchases. And that’s the Affluent Perspective.

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