Willemijn Witteveen, Business Development Manager, Avantium

Willemijn Witteveen, Business Development Manager, Avantium


I already had my presentation just now – And I will talk about our different, our new technologies
that we are developing, and then one in particular which is our bio-refinery technology that can transform
second-generation bio-mass into, amongst other, pure glucose screen. We’re developing a whole
portfolio of novel technologies in order to make more
sustainable processes and products at Avantium. I specifically talked about one of our technologies that we have which is called our Zambezi technology. It’s a bio-refinery so we can convert a second-generation
which is non-food biomass into amongst others a
purer glucose stream. I think the opportunity is huge because, I’m not sure
if you know the numbers, but I think if we continue
on this same footing, for example amount of materials, plastics, that we will produce
in 2050 will quadruple towards the amount of plastics that are currently produced. And at the same time,
there is a large demand for these products being more sustainable. So even if we can, as an industry, capture part of the growth, it’s still tremendous. Well, we have to compete
with a very mature, very efficient industry
that has a great feed stock, which is oil. I think a lot of great
technology is out there, but it just takes time and
it takes money as well, in order to bring them
over the initial hurdle, and in order to make these new products and technologies cost-competitive. We cannot solve today’s sustainability challenges alone as a company. We need partners and we are doing that, and I think a lot of other
companies are doing that as well. What I really like about World Bio Markets is that it brings different partners within the bio-economy
ecosystem, so to speak, together, so it’s easy to meet up. It’s a very diverse crowd
that is here, I think. It is the big, maybe more
incumbent oil companies, but there’s a lot of novel companies. There’s feed stock providers,
there’s policy makers, and I think that makes
a nice mix of people.

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