The word “No” made me into a billionaire

The word “No” made me into a billionaire


I grew up poor in the housing projects of
Brooklyn, New York. The word “no” has been said to me more than “yes”, but I never let that stop me from building the fifth largest food chain in the world. I am now the 232nd richest person in the United
States with a net worth of $2.9 Billion dollars. Guess Who? Their life from beginning to present. I was born on July 19, 1953, to a family
that didn’t have a lot of money. Money was a challenge as my mother was a receptionist
and my father was a World War II veteran working as a diaper delivery driver. They didn’t have a college education, but they worked hard for the family, and they loved their work. I don’t know if they were ever able to enjoy life. When my father fractured his ankle while working,
it brought us to our lowest point . Little money in our pockets, medical bills to pay,
we lived by the day. It was difficult seeing hard working people struggle for survival. I promised myself it wouldn’t happen to anyone else. Most people work their first job at 18.
My first job was at 12 years old. I sold newspaper and worked in a local cafe. I guess you can say my childhood wasn’t really
much of a childhood except for playing sports. I wasn’t a straight-A student or most voted to succeed, but I was really good at American Football. It was a way for me to escape my
world and enjoy something I was good at. I worked hard and was awarded a football scholarship to Northern Michigan University where I became the first person in my family to go to college. I always knew I wouldn’t become a professional football player , but I did know I wanted to be educated. I worked hard for it and became the first person in my family to graduate from college. I worked various jobs and have
always been determined to succeed at my goals. At 26 years old, I became Vice President
in charge of sales for a Swedish Houseware company – no, it’s not IKEA if that’s what you’re thinking . In some people’s minds, this would be seen as “successful”. I mean, Vice President isn’t an easy job title at such a young age. But not me. I didn’t feel happiness, joy or fulfillment. Not until I visited a shop that was placing large orders for one of our items; a drip coffeemaker. At the time, the two owners were selling whole coffee beans, teas, spices and coffee-making accessories. I felt their passion and love for something as simple as coffee. Coffee! Can you believe it? Keep in mind, this was 1981 when coffee was a quick drink to get you through the weekday. I knew this was where I belonged. I fell in love with what they created and the passion they had for something that was overlooked. For 1 year, I called, I asked, I nagged and
I visited asking them to let me join their team. I must have annoyed them really badly because later that year , I became their Director of Marketing . 1 year into the job, I went on a business trip to Milan. And what I saw was a complete difference from
American coffee drinking culture. People actually sat down and enjoyed their drinks. It was more than a drink, it was a relationship – a place where people went to meet, talk, and appreciate a finely made coffee. “This is what we need”, I thought . This was my second eureka moment! I told the owners of my vision, but they wanted to stay true to their current business of selling bulk items, not individual drinks.
I didn’t blame them. Americans at the time didn’t even know what
a latte was! I decided I would create my own coffee shop. The challenge was trying to raise $1.6 million dollars in 1 year. I spoke to 242 people,
and 217 said “no” – that’s a 90% no by the way. They’d tell me it wasn’t worth the money.
That it wouldn’t work. That there was no real profit in such a business.
I won’t lie. I was discouraged and I even questioned my idea.
But growing up poor, I wasn’t after profits or millions. I was after my dreams to become a reality.
I didn’t get my full $1.6 million, but I got what I needed to open my first shop, “Il Giornale”. I made many mistakes in that first store, but I learned very quickly and picked myself up until we were making annual sales of half a million dollars. I was one step closer to my goal.
But something was still missing. Remember that shop I had to be apart of and
worked for? Well, soon after, the owners decided to sell their business. I had a deep relationship with that shop and I just couldn’t let it go. So, in 1987, I bought their 6 stores for $3.8 million dollars and combined my stores with their 6 and became the CEO of Starbucks Coffee. You heard it correctly. Starbucks was that first coffee shop I walked
into, worked for, and eventually bought. Although, it wasn’t the Starbucks you know today. Over the years, I managed to transform it into the drink shop I always imagined that people said was “dumb”, a “bad idea”, “wouldn’t work”. It’s grown to be a place that is more than
specialty coffee drinks, but a place to study, meet friends and feel comfortable. There are now more than 26,736 Starbucks stores in more than 75 countries employing over 300,000 people. But that’s not where my successes lie. I found my success when I was finally able to give back to every Starbucks employee or, partners is what I call them, with stock
options, free health care, dental care, retirement plans, adoption assistance, and paid college
tuition for all of our partners. My father passed away before he could see what I’ve done. But I think he’d be proud to see Starbucks providing hard working class people with benefits he wasn’t able to enjoy or provide. No, I wasn’t the original founder of Starbucks
Coffee Company. But I had the goal to build a relationship between man and coffee, and I made it into the Starbucks you know today. Most of all, I had the dream to build a
company that my father was never able to work for. A company that treated their employees
how my father and family wanted to be treated. It was never about the money, the profits
or the possible wealth. It was about the people I would help. That is my success. That is my greatest achievement . My name is Howard Schultz, and I am the rags
to riches who built Starbucks Coffee Company into one of the world’s most recognizable brands.

100 Comments

  1. KxttyBunz says:

    My brother Is 12 and has a job as an empire.

  2. Aysha Minhas says:

    Well I better say no more :)…I have a problem I can’t say no…anyone with me?

  3. sub to me for no reason says:

    no

  4. Amit Binjola says:

    great!!!!
    how you create this kind of videos?
    please tell….

  5. George Nazareth says:

    Can you make a video on marvel company

  6. [REDACTED] says:

    Your father was in the army but didn’t go to college?

  7. Lily G says:

    if only it wasn’t so god damn expensive

  8. Brooklyn Gamin' says:

    I know who you are! Your… I won't say for privacy

  9. • Smol Mochii • says:

    I don’t get why American football doesn’t do anything with their feet (other than running- they just throw and catch the ball) . I mean, England makes sense.
    Sorry if Americans actually do use their feet to make contact with the ball, I’m so used to English football that I don’t watch Americans do their style of football.

  10. 강은민 says:

    When someone talk about Coffe, the first thing that it comes to my mind is Starbucks
    It happends to everybody, Like if it is 🙂

  11. Lily Philpott says:

    Wow amazing

  12. BlueBird says:

    Unluckly I didn´t drink cofee

  13. ParkMinhyuksdemom says:

    Starbucks is so damn expensive where I live😂

  14. Rob Adri says:

    My caffeine addiction thanks you.

  15. Serenity Lara says:

    I now want a frappe

  16. Me sad Sad Cody fan says:

    No

    Now I’m rich hahahhahahha AHHGB

  17. ayush raavi says:

    HE IS HOWARD SHULTZ

  18. Dimes Playz says:

    Do more guess who

  19. Aesthetic Sunflower says:

    Wow how did your moms words make you rich

  20. Sincere Findley says:

    My mom asked for $5 I said no then she got her Sandel and hit me with it 💀 but I get the story thxs

  21. Julia Costescu says:

    Wheres my Starbucks lovers squad?
    I luve the mango dragonfruit refreasher

  22. Patricia Stone says:

    Mom: hey can u wash the dishes

    Me: no.

    Me: “um hey it’s been 5years still on the street”

  23. Margarida Attam says:

    👏🏽👏🏽 amazinggg

  24. Human Garbage says:

    Storbocc

  25. iiAlxcia says:

    The word “no” got me suspended from school

  26. hamad says:

    this story is fake🙄

  27. keylin blue Ruiz says:

    L love Starbucks

  28. Ava Hallows says:

    My mom : money don’t grow from trees
    Me: NO
    MONEY:falls from air
    Me : c mom

  29. hugo leelerdphun says:

    My friend is the owner of Starbucks Thailand

  30. Gina Scala says:

    I love Starbucks!

  31. Abraham Lincoln says:

    I grew up poor in Brooklyn, well there’s your first issue your not poor, it costs a freaking fortune to live in NYC.

  32. Bogart Berting says:

    I thought Starbucks was founded by 3 Seattle dudes

  33. JSA Gaming says:

    How does your dad get injuryed in a diapers delivery truck

  34. It’s Expert says:

    I think this guy is 70 years old now

  35. IWearSandals says:

    Starbucks is so freaking good

  36. CraftyFox says:

    I still think Starbucks is a waste of money and pretty much you can make better coffee at home……

  37. sophie Mayer says:

    i dont like staarbuks becorse they use plastik

  38. fayyadh the amazing says:

    Hobo:spare change sir,spare change?
    Me:noo….
    Hobo:wohooo i,m rich sucka
    Me:…yes actually
    Hobo:shiiiiiiii-

  39. Life As The Kingg says:

    You can't and I can will make you someone

  40. Scraem says:

    Would you want to have 500000$ dollar`?

  41. Sprint Studios says:

    Wow.

  42. Rico Amancio says:

    Biography stories need to be 3rd person

  43. I AM A BOSS344 says:

    Same birthday boiiii

  44. Markus Eskew says:

    That’s what she said at my court date 🤓

  45. Drixz says:

    Hey it’s me your daily self promoter

    👇🏻 I’m ok at fortnite and I need subs

  46. Dan Illahi says:

    I do agree to.

  47. x mxse x says:

    No

    I’m rich

  48. Amazing Aryan says:

    Boss: can you work nightshift

    Me: NO!

    Boss: great your now a billionaire

    Me: 🤑🤑🤑🤑🤑🤑

  49. Kaijie Chen says:

    The word no made me single

  50. Starflower488 says:

    “No”

  51. KSl says:

    I am born 19th july

  52. Flaming Parrot says:

    Yes

  53. Addy says:

    Well if you charge 700 Indian rupees for a coffee …….nono not for profit

  54. analyn bondoc says:

    why does Mcdonalds have to take first place why not starbucks or ceasars pizza or jollibee

  55. Night’s Brooke Gacha says:

    Starbucks!!!!!!💚💚💚💚💚💚💚💚💙💙💙💙💚💚💛🧡🖤💜💜💞💞💔💕💕💘💔💔💛💛🧡🧡🧡🧡🧡🖤🖤🖤💔💛🧡

  56. Glxssy Shade says:

    47
    +19

    66

    1

    Soooooo this guy is 66 mhm why does this guy sound young

  57. Evop Fx says:

    Are you sure you were helping people because last time I went to starbucks drive thru they took advantage of us and only filled half of the cup. Still a good place lol :))

  58. emmas life says:

    how did he fracture his ankle working as a diaper deliver??

  59. Carlo Angelo Vitamog says:

    I'm Asian, and I love Starbucks

  60. Feddrik Albertin says:

    The word yes made me penniless

  61. Mattias Meimre says:

    Howard Schultz he is

  62. Tom Devine says:

    Starbucks employee: “uh i have a coffee for E-T-HAN”
    Me: “huh? Its ethan by the way”
    Starbucks employee: “sorry not your name not your coffee”
    Me: “noooo i payed 9$ for thattttt!!!”

  63. Jeferly Giraffe says:

    Well my wallet sure isn't comfortable in that place

  64. Perla Granera says:

    If u grew up poor then why do u make ur store so expensive if poor people can’t afford one coffee

  65. Aesthetic_ Much says:

    Starbucks Cashier : What's your name?
    Me : Rachel
    Starbucks Cashier : *Writes Rapheal*
    Me : ○_○
    Starbucks Cashier : You can take your frappe in a few seconds

    Am shook

  66. ꧁Twilight UnderSky꧂ says:

    no

    IM A BILLIONARE

  67. Parsa Shafiie says:

    You know what also is a vibe at Starbucks: “I have a order for Ali” “Its Alex…”

  68. Random Gurl says:

    So if someone tells me no I’m gonna become a billionaire?

  69. SevSold says:

    Do you like girls?

    -No turned me gay

  70. Mrcookie says:

    Gn
    Gwn=goodwordno

  71. Meme god says:

    Your starfucks

  72. Dj GeeNo says:

    No

    OH MY GOD GUYS IAM A BILLIONARE

  73. Jose Ornelas says:

    The word "No" also got me rejected by my crush.

    (She didn't actually say "No)

    She just said "Sorry, I'm not interested"

  74. Hailey Sipf says:

    I'm drinking Starbucks while watching lol

  75. يسوع Iraqi Catholic Chaldean Christian Channel says:

    I live in Michigan Troy

  76. Joshua Navarro says:

    Star ⭐️ bucks

  77. iconicname_ says:

    The dude that wrote this story is Jeff bezos

  78. Anti Shadow / says:

    Star bucks is gross 🤮☕️

  79. mariah hdz says:

    I'm literally 11 yrs old and I'm addicted to Starbucks s thank you

  80. M Ø Ø Ń Ł Ī G H T says:

    No.

  81. ACE Xtan0303 says:

    Your dream is to sell overpriced coffe noice

  82. Bazinga !!! says:

    So Macdonald's was discovered by a person selling mixer and Starbucks discovered by person selling drip coffee maker. Interesting.

  83. BoiMan says:

    Ok guys Don’t mind me just earning some money!

    No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

  84. •CrxzySushii• says:

    No

  85. just a fan says:

    Well I'm guessing the amazing billionairein this story is Howard D. Schultz because I his the owner of starbucks and not to mention a very successful businessman.

  86. Kameron Bennett says:

    3:00 y’all saw that girl don’t lie

  87. Kateri Ng says:

    Oh my god it gave me a pacific coffee ad at the end XD

  88. Carly Harly445 says:

    If not ikea then Best Buy? Home Depot?

  89. Brady Juarez says:

    You should of had to build chick fil a if you wanted people to be traded the way you want to be treated

  90. Diksha Tanwar says:

    inspiring story

  91. elsa alvarado says:

    So "Yes" equals you living in the streets. Just wow😐

  92. Elliott Is Good says:

    Person: Hello
    This Guy: NO
    Person: What?

  93. Garnett Shonge says:

    Dad was a world war 2 veteran and delivered diapers 😖😖

  94. ~N뢮øPhÎLē~ says:

    My name is Felonius Gru

  95. SKIVAA says:

    those 90% are probably working for him

  96. Mini Ninja says:

    I don’t believe this at all

  97. Jane Stephens says:

    Sorry but I willnot be spending any of my money at any Starbucks

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