The 7 books every entrepreneur MUST read!

The 7 books every entrepreneur MUST read!


– “If we encounter a
man of rare intellect, “we should ask him what books he reads.” Ralph Waldo Emerson. Hi, I’m Evan Carmichael, and today I’m going to share the seven books every
entrepreneur must read. These are seven books that have had a tremendous impact on my life, how I think about business, and I hope they have
the same impact on you. Now, I used to have a ton of books. I used to have walls and walls of books, and when I saw something interesting, I would pick it up and buy it. Somebody told me they’d get it. I would buy. And I found I had all of these books just sitting on the
shelves, collecting dust, and I was accumulating more
books than I could read. And I had great intentions to read them, but I never got around to them and it created stress. It created stress looking
at all these books and knowing I got to
read all of these things. So, I decided one day I
would get rid of them all, and I donated them to a local library and I pared it down. I got to my core list of books that I read and I reread and have given me so much value. And today, I wanted to
share them with you, and hopefully it transforms
the way you think and transforms your business as well. Okay, well, that was awkward. (clears throat) Test, one, two, one, two. At number seven is The Fred
Factor by Mark Sanborne, and this is a book about
delighting your customers. It tells the story about
a postman named Fred, who goes over and above to
always delight his customers, so the people on his route, and you think about being a postman, it could be a boring job. You’re doing the same thing over and over and over and over again, every single day, but Fred finds a way to
get to know his customers, to watch over their houses
when he knows they’re not home or on vacation, to always look for ways to
delight and surprise them. And so, if you have a business
where you personally are involved in dealing with customers, which will be most people, or if you have people on your team who are responsible for
dealing with customers, give them this book. It’s a short read. Look at that. Look how thin that is. It’s like not even 100 pages. How many pages? 100 pages. Just over 100 pages. Super fast read. It’ll change your mindset on
how to work with customers. Pick it up. At number six is The Go-Giver by Bob Burg and John David Mann. This is an awesome book,
another quick read. It is, what, 125 pages. Pretty easy to sift through. You could probably get through
in one sitting as well, and this book is all about giving and helps change your
mindset from being a taker and saying here are my goals and I got to go out and take what I can to realizing that to
accomplish your goals, you have to give to other people, help others do what they’re trying to do, help others accomplish their goals. And in turn, they’re going
to come back and help you, and often the path to reaching your goal is totally unexpected. And it’s going to come as a
result of helping other people. So, it totally changed my mindset of what I needed to do in business and not just go and try to reach and take my goals, but to help others along the path. It’s an inspiring story. You can’t help but feel
great after reading it. You can’t help but feel
changed after reading it. You want to go out and make
the world a better place. It’s an uplifting,
positive, awesome story. Coming in at number six, go
check it out, The Go-Giver. Coming in at number five is Donald Trump, The Art of the Deal. This is one of my favorite books because it helps you think big. One of the biggest problems
with a lot of entrepreneurs is you’re stuck in your current bubble. The environment that
you create for yourself is holding you back where you are. How do you bust through? How do you think bigger? How do you go out and do something that’s going to change the world, where nobody in your family
has ever done that before, when none of your friends
have that kind of ambition? So, how do you surround yourself
with those kind of people? You read books like this. Now, this is one of the first, I think it’s the first
non-fiction book that I ever read. I remember I was driving
to New York with my family. I don’t know how old I was at the time, maybe teenager, driving to New York City,
crossing the bridge, and I was reading Donald
Trump, Art of the Deal, and it just inspired
me to want to do more, to think outside my comfort zone. And this is something that you need to do as an entrepreneur. If you want to accomplish big things, if you want to achieve big goals, you have to believe, you got to believe that you can do it. And so, how do you get that confidence when you’ve never done it, nobody in your family’s done it, nobody in your social
networks have done it? You can surround yourself
with people like Donald Trump. Read this book. You will be inspired. You will be ready to take action. You’ll be ready to go out
and conquer big dreams. It’ll give you that
extra motivational boost, and you can apply it to your business. Check it out, number five, Donald Trump, Art of the Deal. Coming in at number four
is Think and Grow Rich by Napoleon Hill. This book is awesome. It says at the top, “This book could be worth
a million dollars to you.” It’s super helpful, and the main thought behind this is that thoughts are things. There’s a lot of believe in this book, that whatever you have in your mind, whatever impact you want
to create in the world, whatever business you want to start, it’s all possible. It’s all possible if
you believe in yourself, and it gives you the steps to do it. And it outlines the
story of Andrew Carnegie, who was, at the time, the
richest person in America, and his lessons for success
for people who are coming up, how he did it himself, his
advice for other people. It’ll help build your confidence. It’ll help you believe in yourself. It’ll help you make you ready to go out and do something positive in the world. It’ll give you the confidence and courage to start or to continue, the faith, the motivation,
the inspiration to keep going when you may be up against the wall, you’re not seeing any progress. It’s beautifully written, great advice in here. As I was opening the book
before doing this video, I had the old book smell coming out at me and giving me a little bit of a headache. So, I got to brush out the book a little, air it out. It’s an old book but awesome. Definitely recommend reading it. I know entrepreneurs
who read this every year as an annual ritual, and every year they take
something new from it. So, definitely go check it out. Coming in at number four,
Think and Grow Rich, Napoleon Hill. Coming in at number three, Keep
Any Promise by Karim Ismail. This is an awesome book, and
it’s divided into two sections. Now, Karim, he came from
a successful business, but he was overworked. It was causing problems
in his family life. It was causing problems in his health, and he totally changed
around everything that he did and replanned his life. And he gives you the
blueprint for how to do it. Now, it’s divided into two sections. The first are stories of people and how they’ve changed their life. And the second are
exercises that you can do to start changing your
business and your life. I got to be honest. I’m going to be honest, this is real talk. Coming straight from Evan Carmichael is what this channel’s all about. The real talk is the stories in the book, I found just okay. I didn’t find that inspiring. I found the problems
that they were overcoming weren’t that huge, and I felt like I wasn’t on the same level with the people who were in the book. And I want to be inspired by
people who are doing more, looking at Donald Trump and
looking at Andrew Carnegie, people who are doing a lot more. That’s who I want to be inspired by. So, the stories were just okay for me. But the exercises, the exercises are life-changing. That’s why it’s coming in at number three. If you sit down and you do the exercises and you follow them, the ones that Karim have laid out, it will change your life. The huge value here, they show
the exercises in the book, but the big value is here in the workbook. And I hope Karim still offers
this as part of the deal. If you look here, it says download the life blueprint workbook,
$149 value for free. That’s the money. That, if you go through that, do those exercises,
follow through on them, I guarantee you it’ll
change your business life. It’ll change your personal life. It had a massive impact on me, and that’s why I recommend
it as the number three book. Even if you’ve never heard of it, it’s the secret gem for entrepreneurs. So, go check it out. Keep Any Promise by Karim Ismail. Coming in at number two is
Radicals and Visionaries by Thaddeus Wawro, and the subtitle is
Entrepreneurs Who Revolutionized the 20th Century. This is such an awesome book. What it does is basically,
he tells you the stories of a whole bunch of
different entrepreneurs, and each story is only,
what, four pages long, five pages long. So, I can open it up and, so here, the story of Jeff Bezos. There’s a picture. There’s a quick quote of him. There’s his story. There’s this little tidbits that come out, more tidbits, story, and then you’re done. So, in like four pages, you
have the history of Jeff Bezos and how he got started. And it does that over
and over and over again for lots of famous entrepreneurs
that you would recognize. What I found it useful for is that it was a motivational boost for me. One, I believe in my own success. You’ve seen a lot of the videos that I do. It’s all about modeling success, and that saved my business. And so, this is a quick hit of tons of different entrepreneurs that you can model. I used it as inspiration
in the mornings for me. This used to be my routine. When you wake up and you’re by yourself and you’re trying to challenge
yourself to think bigger and do more and stay motivated
to run your business, my daily routine used to consist of opening up Radicals and
Visionaries and reading one story. And I’d get an idea from them, and I’d get inspiration and motivated and get some energy from them. And you can do it in a couple minutes. It’s such an easy, quick read, so you’ll get lots of ideas from it. You’ll get lots of energy from it. Definitely worth checking
out, my number two book, Radicals and Visionaries, Thaddeus Wawro. And coming in at number one, the number one book all
entrepreneurs must read, drum roll. How do I do a drum roll? Drum roll. The 4-Hour Workweek by Tim Ferriss. This is my favorite book of all time. If I had to pick one book to keep, this would be it. And at the core, this book
is a productivity book. It’ll teach you how to
automate, how to delegate, how to eliminate, how to outsource, how to apply the 80-20
rule to your business, how to be more efficient,
get more stuff done so that then you can go live
the life of your dreams. It teaches you a lot about productivity, and since reading this book, I’ve become a productivity nut and have applied a lot of the strategies that Tim suggests in this book to my life, to my business. And it’s had dramatic impact. The other thing though
that you learn from it is Tim thinks way outside the box, and even now, a lot of the strategies here are still way, way, way,
way outside the box. And you don’t even realize that some of these things are possible. That was what I was so
excited and interested in reading from him, and this is the extended
and updated version. So, I got the original, and then, I bought the updated version. And if he puts another one out, I’m going to buy that one
too ’cause it’s awesome. But it challenges you
to think differently. It challenges you to step
outside your comfort zone. It challenges you to look for other ways to accomplish a goal that you may not have
ever thought possible. So, on top of all the
great productivity advice that you get, that I get from it and taken notes and read through it, it also makes you think more creatively, makes you look for other options. And as an entrepreneur, that’s what you’re going to
have to do to be successful because chances are it’s
not just going to be this straight path to success. It’s going to be a
crazy, wild, bumpy ride, and you can’t just do the things that everybody else does. You got to be creative. You got to step outside the box. That’s what this book helps you do. Tim Ferriss, The 4-Hour Workweek, the number one book for all entrepreneurs. You must read it. Now, before signing off, I got to give you my bonus book. It’s the only fiction
book in my collection, and I had to share it with you. Now, when people look at my bookshelf, you see the Steve Jobs quote
at the top, makes sense. You see the books. I don’t have a lot of them. And when they look at it, they look at the top and they see, what the heck is that Three Kingdoms book? What is it all about? And then, they look below and they see this statue, and they’re wondering what he’s all about and those little characters underneath and what they’re all about. So, I have to tell you the story. So, Three Kingdoms, also known as Romance of the Three Kingdoms, is one of the most popular books in China, in all of Chinese history that has then been translated to English. And it’ll teach you about leadership. It’ll teach you about motivating people. It’ll teach you about having a purpose. It teaches you about honesty
and trust and loyalty. And it’s a story about
three warring kingdoms at the end of the Han Dynasty who are fighting for control of China. One of them is led by a man named Cao Cao who is evil and lies and cheats and steals and does whatever it takes to win. And the people hate him
and he’s very oppressive and has tons of rules and is the dictator and his way has to go. And he’s evil and cruel. And the other side is run
by a guy named Liu Bei, who is fair and honest and just and treats people with respect and people love him and they follow him. And he’ll never screw people over. And these two guys are
constantly fighting. And at the start, Liu Bei
is losing all the time. He doesn’t have the military. He doesn’t have the money. He doesn’t have the team. And he’s always just
retreating and running away. And eventually, he builds up his team, and the people believe in him. And they continue to follow him and they love what he’s all about. And he starts to win. And so, it’s all about this
fight that continues to happen between those two kingdoms and another one that’s in the third that’s not as talked about. But I love this story. It always gives me ideas about strategy, about loyalty, about teamwork, and I like to pick it up. I like to play the video games. I like to buy the statues
and decorate the stuff. I like to name my products after them. The Zhu Ge that I sell
come from this book. Other companies that I’ve
started have come from this book. And so, it has a lot of
deep personal meaning to me, and if you’re looking for
kind of an off the wall fiction book that challenges you, that will make you think, that will be kind of outside the zone of usual
entrepreneur how-to books, then check it out, Three Kingdoms. Thank you guys so much for watching. Those are the top seven
books that I recommend every entrepreneur must read, plus the bonus book at the end. Let me know what you guys think. Leave a comment below. Tell me what your favorite books are. And if you like the channel
and you want to see more, you can subscribe. Thank you so much for watching. I’ll see you soon. And believe. Coming in at number four
is Think and Grow Wich. Think and Grow Rich. Think and Grow Rich. Coming in at number four
is Think and Grow Wich. Grow Wich. Grow Wich, why can’t I say Grow Rich? Grow Rich. Grow Rich. Okay. (clears throat) Again. Coming in at number four (laughs). Okay, mi-mi-mi-mi-mi-mi-mi. Psst, make sure to
check out my newsletter. You’re going to love it.

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