REVEAL: Why Rich People Hide Their Wealth!

REVEAL: Why Rich People Hide Their Wealth!

Why do rich people hide their wealth? It makes no sense, right? Or does it? And the reason to this video’s, my dear elegant ladies, is because we have a growing number of affluent people in our society that are actually keeping
their wealth low key and they act very low key. And I want you to get to know these types a little bit better because actually my personal preference is that sometimes they
tend to be the better types than those who are in your face. But that’s just my opinion. Now, for those of you who
are new to my channel, my name is Anna and I run
an online finishing school called School of Affluence. I teach women elegance and I teach them high society. And I do it at where you can enroll in my
online training program. Okay, so one important thing that we should start off with by talking about when it comes to these low key affluent people. So first of all, good morning to those who have not noticed that there are actually
affluent people out there who do not look, act or
live like affluent people. And actually, there quite many of them. You have a lot of hidden billionaires, a lot of hidden super
rich people in general who do not flaunt their wealth. You would never, ever think that that person has money because they do not
live into the stereotype of what an affluent
person should look like, act like and what
lifestyle they should live. It does actually lead me to my first and foremost important point. Stereotypes. So automatically when
somebody has a certain wealth, society or humans put this kind of expectation of them to have a certain behavior, to have a certain outlook, to look a certain way,
to live a certain way and actually forget
the very important fact that well, maybe not all rich people want to have a flashy lifestyle. Have you thought about that? I know that for some people, they’re like, “Oh come on,
that can’t be possible.” Oh yes, it is possible. Believe it or not, there are many affluent people out there who are not interested in
the stereotype of affluence, who do not want to be associated with that or who want to even live that lifestyle. Believe it or not, some people actually prefer
driving their old car instead of getting a sports car. Believe it or not, some people actually prefer
living in a smaller house than having this massive mansion. Believe it or not, some
people prefer domestic travel over Maldives and Bora Bora. I mean, we have many affluent people like Warren Buffet to name a few or Mark Zuckerberg, so people who are not flashy but extremely, extremely affluent. So trust me when I say that they do exist and it’s better you accept this fact because the sooner you accept this, the easier your strategizing and your journey’s going
to be in high society. Number two, ladies, not
every affluent person want to be associated with new wealth, want to be associated as somebody who can potentially be nouveau riche. What I mean by that is
that there are people who are very conscious about the reputation,
about their branding, about what image they portray and please so bear in mind that there’s many different types of new wealth people. There’re different variations to it. Not every new wealth
person is nouveau riche. Nouveau riche has a very
bad connotation to it. So what happens is that a lot of affluent people who stay low key, they stay low key because they know that perhaps they have
acquired their own wealth, they are perhaps in the
category of new wealth and they’re staying very much low key because they don’t want to be associated with nouveau riche because nouveau riche
has a very bad reputation in our society and can even have a bad reputation that will not be a good strategical move for their business or personal life. Number three, not everybody wants you to know how wealthy they actually are. Wealth brings a lot of
great things in life but it also brings a lot of negative things, my dear ladies. Really, it does. Think about all the criminal things that wealth tends to attract. They tend to attract a
higher chance for robberies, kidnapping, blackmail, scammers, fraudsters, friends who befriend them for the wrong reasons, jealousy, gossip and many, many other things. It’s actually, although
it sounds a bit silly but it’s actually not that
easy to be an affluent person. There’s a lot of negative things that comes with the whole package of it. Obviously, people want to
keep a certain discretion with their wealth because of this, because they
want to keep themselves safe, they wanna keep their families safe, they wanna stay out of the public eye because they know when they
attract unwanted attention, they have to pay the
price for it in the end. And please also note the level of jealousy that they have to unfortunately encounter when they openly showcase their wealth or people have the information about how much they’re actually worth. For that reason, there’s
a lot of affluent people who are much more happy knowing that these people think
that they are richer than me and please let them think that because that is only benefiting me. I don’t want people to know how much money I have. I don’t wanna trigger the envy in people because I know what envy is capable of. So I’m going to be very low key and keep my mouth shut and also to keep my wealth as hidden as I possibly can. And this leads
automatically to number four which is actually little bit similar but not really. So not every rich person
wants the social pressure that comes around the aspect of wealth. There is social pressure because again, there
are these expectations that comes from being rich. If you are a certain way, then you are expected to do this and this and if you don’t, then
you’re this and this and you’re so horrible
and blah, blah, blah. A common example is that people who have money are expected to give everybody a piece of their wealth. I’m not here talking against, I truly believe in sharing is caring and philanthropy but there comes a degree when someone has to
set a bit of boundaries and let’s say you have friends who have much less money than you, all these people want to
have a piece of your cake. Are you obliged to give them a piece of your cake just because
you have more cake than them? Because what happens
is that the human mind, the human psyche works in the way that we’re born to be selfish. Let’s put it this way. It’s our drive, it’s our
survival instinct, ladies. It’s normal that we wanna kind of, we wanna look out for ourselves firstly and we cannot help everybody, right? We can help a few, we can help as many as we possibly can but there’s just so much we
can do at the need of the day but if you are going to
be taken advantage of because everybody wants to have a piece of the pie and you’re starting
to attract these people who are purely there to
take advantage of you. So boundaries has to be set and boundaries are never
going to be liked by everybody but it’s just the way life works. As long as you are a good person who are giving back to the community, and who are doing your
fair share of charity work and giving back, then I think it’s all good. Ladies, we’re now at the
last point, number five. And this really comes down
to this very common aspect, why wealthy people don’t want you to know how wealthy they are? And that’s because they don’t want you to have access to them. They don’t want to be in the public eye. They don’t care about fame or recognition. They don’t wanna be in tabloids. They want to be low key. They wanna be out of the spotlight. It doesn’t help them
in their personal life or in their business
being in the public eye, being written about, spoken about, gossiped about, so staying
out of the public eye becomes incredibly important for them. For that reason, you will not see them
going to gala parties, red carpets, being here, being there, social media, page six. Rubbing shoulders with
who’s who everywhere, they don’t do that because they don’t care. It’s not important for them. They have a different life. Not every rich person lives this lifestyle and you really have to understand that. These type of low key millionaires and billionaires, they operate
there in the background. They’re silent, they make their dollars but they’re not loud about it because they are benefiting more from being silent about it. But I also know that
for a lot of the ladies in my community who have not been exposed
to a lot of affluent people, and who might not have the experience might think in stereotypes and might not necessarily understand this type of behavior and
where it’s coming from. It’s really important
that you are aware of this because the more you know,
the better outlook you will have on your journey because you might end
up attracting these type of people into your life,
if you’re open to them and if you learn to understand them. And when you understand them, they can become a great asset for you and help you forward in life. Now, that was it from me, ladies. Make sure you get your free cheat sheet with over 210 places where
you can meet affluent men. This is really going to
save you a lot of time and headaches, so visit and download your free cheat sheet today.


  1. DEPY K says:

    Personally it does make sense to me… They're down to earth people not arrogant, not pretentious to show off what they own…. Furthermore keeping a low gentle profile is a way to realise the real purpose of people's approach.

  2. Meta M says:

    I'm the opposite. I try not to meet too often with the friends I have, some are vulgar and self-made rich, some are born with silver spoon because of their aristocracy background. They invite me and I always decline because I am no longer interested into being with them unless for an occasional lunch or dinner or a call. Somehow, they like to tell me their everything as I am a good listener and they need me for it lol

  3. Ananda D'Aquino says:

    I am a simple lady, I see Anna, and I click it.

  4. Adriana Kuprešak says:

    Love this video, resonated with me a lot. ❤️

  5. Eva Green Lover says:

    Thank you, now I do understand why many people won't brag about their wealth. Can you please also make a video about why most rich men become like this only after 45-50? Pretty please, I'm completely disgusted by the idea of having s*x with much older men (I'm 20) and it's very important to know if I still have a chance in the affluent world. Thank you again, beautiful 😊

  6. Nina Meili says:

    Another interesting video, it makes me re-think my idea of wealthy people.
    Ps: I love the new branding intro.

  7. Annelotte says:

    Anna dress is so beautiful 😍 it suits you so wel!

  8. Internet Potato says:

    Loving the flowers…💓

  9. Akane Sasu says:

    Yes.i knowabout this

  10. eauxhelleaux love says:

    Anna, the speaking volume is low but your special effect sounds was very loud.

  11. novela collection says:

    Sound is very low I can barely hear your voice at a normal volume level I had to turn volume way up to hear you. Otherwise good topic.

  12. D E B B I E says:

    Nice editing!

  13. Cynthia L says:

    I hope the person who insulted me on your channel a few months ago for not looking like a part of the 1%, is watching this video lol 😂

  14. lebanon liban says:

    Plz make us a video about how and when and at which stage ??the woman should pay in the relationship
    Plz i need to know when i should pay and when it is his responsibility to pay for me

  15. Andromeda says:

    I live in a rich town. Many are property rich and on a trust fund. If they act inappropriate then their keepers reign them in. They don't have much liquidity to spend and are quite cheap with the local businesses. The flashiest wealthy people are those who earn it by working. Maybe they want to enjoy life after working so hard? Some are living way beyond their means too.

  16. Angela Nix says:

    I waved at a millionaire because everyone waves here. Had no idea. I also met a guy who owns he golf club here. He was super nice and so down to earth. I didn't know him but he was nice. After he left my aunt told me who he was. She told me to be nice to everyone because you never know.

  17. Sumi Garcia says:

    Hi Anna, some of these hidden rich men test women by wanting them to split the bill and so on. What do you think about this?

  18. Joan Hall says:

    I dated my boyfriend (with whom I now live) for a few months without realizing the full extent of his personal wealth. I knew he wasn't poor, because he always paid when we went out, but he doesn't drive a flashy car or even dress particularly well! My first clue when he casually offered to make a huge donation to the struggling medieval music group I sing with. With one bank transfer, he kept us afloat for a year and continues to be our "angel". If you saw him, you'd never think he is very wealthy.

  19. Alaa Jalal says:

    I'm actually one of those and you're right my personal reason is the people who take advantage of me and the envy part as well so I started acting normal so I can live normal

  20. Karelys Tosado says:

    That intro 😃👏🏼👏🏼👏🏼👏🏼

  21. Karain mpeti says:

    Hello Anna could you please do a video on law of attraction. I’ve tried it but it never works at least not for me anyways. Loved the video 🥰

  22. Kept Grits says:

    Thank you for this. Have a friend who was targeted by a lot of con artists, sadly including some family members. These are good people who quietly help others, and live low key.

  23. Melody M. says:

    Where is the point of showing of your wealth to everyone?

  24. Michelle says:

    i want to be one of these lowkey billionaires!

  25. Hal Mad says:

    Nice new edittiiing

  26. indika blu says:

    I grew up in the upper middle class (but was born in the hood, I moved to a better neighborhood when I was 8 so I already had certain things set within me) and I knew this girl in elementary school who had the biggest home in our state but I would’ve never guessed because she was so nice and funny and sweet, idk why we’re told rich people need to be a certain way. It’s messed up.

  27. David Ferrer says:

    Anna, I loved the new opening animation, but its sounds and sound effects on the video are too loud and opaque your voice.

  28. Angela Nix says:

    I plan on making a lot, but I'm a minimalist. I want to use my money on vacation

  29. Lola B says:

    Loving the new intro and how you're continuously working on your branding.

  30. michelle mcgill says:

    It weeds out the ones who are out to know them only for the money. It’s vulgar and tacky, also it make them a target for Crimes etc…also, part of having money is keeping it.

  31. Anishka says:

    She's literally a queen 👑

  32. goddess ofearth says:

    Hi!! You are looking great.. your eyebrows look better now🤗

  33. Daniela Grünerwald says:

    Great new intro!

  34. Blue Blue says:

    Who in here would date a poor hard working man ?

  35. Heidi Foss says:

    Thank you for this very important and useful video Anna it just teaches me how there are some who are interested in fame and fortune and some are not more private type that's awesome to hear again thank you for sharing and teaching me how to better myself.

  36. Missy X says:

    Modesty and humbleness is more attractive to me than anything else. Well thought out video anna ❤️

  37. Shanice Sullivan says:

    I met a guy that dress normal i didnt know he was rich he owns thousand of acres of land that is filled with oil he drives a dirty old truck and wear the same cowboy boots lol

  38. Cat Woman says:

    Unfortunately people see your wealth and they try to charge you more and rip you off. There are certain places that I absolutely won't wear my wedding ring to. I drive a more modest car. We fly under the radar.

  39. chelsea bunker says:

    I've met many a wealthy rancher who drives a farm truck worth as much as a top BMW or Mercedes, and they still wear their carhartt coat with overalls. They prefer a simpler life, simple people, yet they bring in the same or more money than the individuals I know working in high end computer business in San Francisco. Looks can be deceiving.

  40. Daniel Rimolo says:

    You explain this very good,clever woman!

  41. Everlyne Cheptai says:

    Do classy ladies have tattoo or pierce their nose please discuss

  42. Veni Oktarina says:

    Because they don't want people borrow or ask for their money..😂 that's my opinion.

  43. Kathryn Browning says:

    Some actors feel the same. They want to be "warm" but not "hot." They want to be in demand professionally without ever being fodder for the tabloids. They don't have a twitter account or hire a personal publicist. They stay low key.

  44. KarinPi says:

    In France, we have an interesting saying about wealth and how is it important to hide it : " Vivons heureux, vivons cachés". Translation : "Live happy, live hidden!"

  45. Felice Sweetstone says:

    The video sound is a little quiet. Just wanted to point that put with regard to your future videos 🙂

  46. Eliza Gu says:

    Really like the intro. so professional, so elegant.

  47. negima50001 says:

    I'm curious about your online courses. I wonder what it's like for people who signed up for your online school of affluence? If I was a student in your online courses what should I expect? What is it like from a student's point of view? Can we get a video on that?

  48. Best Choice says:

    Nailed it again Anna! 👍🌟

  49. Reyes Ebana says:

    The majority of wealthy people want to be recognized or be famous. Billionaires etc

  50. Bárbara Rhaego says:

    Anna, that intro seems a little bit low quality… and the effects are a little bit harsh now. However, excellent video! My grandma used to say the same thing twenty years ago! I can't believe it's still relatable

  51. Roberta Loufek says:

    Exactly. The book, The Millionaire Next Door" documents this through a study of millionaires. Those who flaunt wealth merely show they spend a lot which can and does often lead to being broke down the road. Most wealthy people live in regular homes, drive average priced cars, and don't wear designer clothes. And flaunting it attracts the wrong people including con artists or greedy relatives and so-called friends who resent what they have and come up with reasons why they "need" money.

  52. Nuhu Feruza says:

    Hello Anna I appreciate your videos and the great information and education. Well done

  53. Dalia Flora says:

    I met a guy, and i knew him for a month but I never knew that he was rich till he invited me and my friends to his birthday party… in his family’s private island 😂 i never saw his home, or had any clue about hi wealth, so i was truly shock when he told us that a yacht was waiting for us as if it was a bus. He used to be so humble and he always dressed like a hobo so I’d never figure it out that his dad was a multi-millionaire.

    So it’s really surprising for me since I thought he would feel blessed with the 5 dollars video game I was about to offer him 😂

    his mother welcomed me very well, despite having a maid to do the chores she was always cooking for the family, and he never had a nanny cause his mom was a housewife who wanted to raise him herself, she was also so sweet and humble that you’d never guess that she married a rich man.

  54. khanhalee says:

    They are 2 types of ppl in the world.
    1, ppl who are actually rich and
    2, ppl who are trying to look rich.

  55. Zoey D. says:

    Hey Anna! Do“friends” who befriend rich people for the wrong reasons include women (dating life) as well?

  56. ParisAntarktis says:

    I am sorry, but I really do not like editing of this video, expecially those sound effects between cuts. It is very disturbing and upleasant, they are louder than your speaking.

  57. KristenAliciaC25 says:

    Your intro animation is super cute!

  58. Robyn Smith says:

    Yup. My parents are insanely wealthy. I don't even know the extent of their wealth. Growing up we were very simple and if you ever saw my parents you'd never ever say they have what they do. Some wealthy people really just want to be low key.

  59. Alla Finkel says:

    So wisely put, Anna, thank you! Could you please elaborate more on the nouveua riche concept and why it is considered a derogatory term.

  60. Juliette Rogers says:

    Also, if you are obvious & flamboyant about your wealth, you create a boundary between yourself & other potentially intriguing, interesting people.

    Growing up we were taught never to speak about money in any form. Instead we were taught to speak about ideas and discoveries.

  61. Taytay Queen says:

    Slightly off topic and maybe an unpopular opinion: But I find logo'd clothes and accessories to be tacky. I think it looks best when it's kept to a bare minimum.
    There's just something about humility and groundedness with a polished appearance that is so much more classier than the guy in all Gucci driving down the road in a sports car.

  62. FourOaksLiving WI says:

    I call it “reverse discrimination “. Reverse discrimination is a reason to keep it low key. People do not realize they do this and or if they do realize it they feel justified.

  63. Linda Schrump says:


  64. Katie Eisenhower says:

    I love when people honor their own values and live them.

  65. THE MIDNIGHT DJ says:

    Great video Anna. Another interesting topic might be where the wealthy hide their money. The mystery of offshore bank accounts and large Australian land holdings is very intriguing.

  66. J. Paz says:

    I always say, the only money that impresses me is that which has been well saved and invested.

  67. ladylaura1981 says:

    Estaría bien que el vídeo tuviera subtítulos en español 🤔

  68. Сирма Војвода says:

    This is so true! Once people find out you're rich, you cant act the way you want, you can't do the stuff u want, can't leave anything in front of some people because it would be stolen, you have to make sure you know reallu well the people you invite in your house, etc.

  69. kici kici says:

    I dont like new intro 😖

  70. K de la Cruz says:

    Why do they hide their wealth? Same reason why a good hearted person would be private! I’m naturally friendly- it’s easy for me to make friends and connections. I’m also someone who focuses on themselves vs. what other people are doing. With that, I “know people” and am in tuned with events that are in my interests. Some of these events are popular and exclusive. Because I focus on myself, I work hard and people seem to think I have it “easy” or am “lucky”. I guess you can say I am in rich in attitude and opportunities. I keep low key because I don’t want to attract any more users. Believe that there’s PLENTY of them. Trust me ladies- I’m not the richest, prettiest, most popular or anything like that but believe that people will have no shame using or manipulating you to their advantage.

    You should never dull your shine but remember to be extra conscious around those with low vibrating energy. “Low key” is best. I trust people who are low key and living life that way is nice too 😉

  71. Arabella Davis/Tried &True. says:

    You're on point Anna. Growing up affluent I was taught that flashiness was vulgar and could be dangerous for the reasons you mentioned and more–low-key and elegant is always the way to go and giving money anonymously to causes or individuals was the way to help others. Talking about wealth was in line with talking about the food you were eating–tacky. Good video, enjoyable. Thank you for creating and uploading. 🙂

  72. K de la Cruz says:

    I do have to add- the new owner of this studio (i work out at) is very wealthy and she’s the most down to earth person I’ve interacted with. She’s a very hard worker and will be sending emails out at 2am. In fact, many of the women who work out at the studio are successful business women who own their own companies or restaurants. They are low key, dress nicely, and are very friendly (they have very high vibrations).

    The ones who pretend to be super nice or are super flashy or name drop (I work with doctor so-and-so) tend to not be rich. Also, some (not all) of the older rich women tend to be the more judgy types. I think it’s more of a generational thing.

  73. Lady Cheetah says:

    Nice intro and a great myth buster video. It is usually people with the flashiest clothes, strongest perfume/cologne, and keeping up with the Jones' mentality who are operating with negative P&Ls. They profess they have so much money and trying to pass it off as if it is wealth, of which is not necessarily the same.

  74. Coach Mary CYoung Image /Fashion Stylist says:

    Security privacy and freedom to do what you like is the wealth you could ever have.
    The more you flaunt .the more you create envy and taken advantage of othdr people… ❤address phone numbers too much exposure.
    The best freedom is to be low key.❤ correct . Know them well maybe they can create success more than u imagine.

  75. DMLK CS says:

    Some of my rich clients look poorer then me, yet are super nice and drive older cars that they don’t even bother washing. Haha!. The middle class ones trying to show they have money – and probably in debt over their head – are the ones I put a smile on only because I have too and nearly not as nice either.

  76. Xinxin Xu says:

    It is as same as beautiful girl’s clothes are more covered.

  77. Noelia Parralejo says:

    This reminds me of people who dresses with big logos and Nike socks showing. There is nothing more vulgar and not classy that showing off your wealth.

  78. Nathalie Ponce says:

    I LOVE when she calls us ladies. I automatically feel so refined. 😂

  79. Dignity: Human Rights in Daily Life says:

    You hit the nail on the head!

  80. Rambu Pranidhana says:

    Thank you Anna for sharing this information with us. All of your content is very useful for our knowledge ❤️

  81. Nicole says:

    Hi, Anna! Great content as always! I'be been watching your videos for a while now and noticed as the quality improved over time. Today, while the intro was great the video cuts and transitions were all over the place. Maybe do some on screen numbers if you want to break it down in steps, other than that keep it simple, don't overdo it with the editing. It's not necessary, the content sets you apart anyway! Keep up the good work !

  82. MA AD says:

    I know a very rich man who wear jeans and blue t shirt every single day. His closet if full with blue t shirts blue jeans one or two suits for special occasions, one blue bomber jacket expensive shoes and pajama thats it but he drive expensive car and live in high end expensive place. My freind told me a bout her neighbor who did meet a guy they lived in her humble studio appartment in bad area and he was not working, she was the one who paid the bills. One day he told her his parents invited them for a visit in England and they went. To her surprise she find out they were rich beyond believe. The parents end up supporting them generesly and even send her thousens of dollars each month after she divorced from their son. Never judge a book by it's cover.

  83. Ana Chayres says:

    rich people who don't show their money seem to me the most wiser and is the kind of person with whom it is a pleasure to have a talk

  84. Krisi says:

    The editing was distracting, the frame doesn’t need to move much.. or at all really. Other than that, nice content.

  85. Ashlee Lynn says:

    Great video!
    I love the new introduction to your video! Simply beautiful❤️

  86. Nura Jaenal says:


  87. Esmeralda Rose says:

    Ok, but I still want to live in a mansion , driving vintage luxury cars and going on vacations. Old School/preppy/english style is my fave

  88. Momo Domo says:

    Personally, i think it makes perfect sense. Its the same as famous people trying to walk around incognito. When you're rich people treat you differently because you are rich. Some people enjoy that type of treatment but not everyone. They can be themselves and can see people for who and what they are without their "Wealth" being the determining factor for how people treat them.


  89. dr. perfect smile says:

    I don’t know what mike you use,but sound is bad(on all devices)and that’s available for most of your videos

  90. Peter Downey says:

    So far I've never met a Swedish person who is cold and heartless and has no respect for my country (United Kingdom). And I never thought I would, either.

    But since discovering this channel and watching some of your videos, I now know that that's only because I haven't met you.

  91. Stardust says:

    Thank you Anna, that is exactly the type of men I prefer. I would hate to be in the public eye, too, formal parties are the most boring thing ever and I don't want to have to sit with people I do not care about just so that he can show off, I can't stand that… so boring and shallow and pointless. I would love it if you could talk more about this type of men, like where to meet more of them and do we really need to look elegant for a guy who doesn't care about all that glamour and show off. Honestly, guys who flaunt their money are a turn off to me.

  92. oO VioLindsey Oo says:

    I have an extremely affluent acquaintance who wears Walmart tshirts every day and drives a regular Toyota truck. Takes his own trash to the curb and has his daughter cut his hair. You’d never know from the outside except maybe his home.

  93. UpTown Girl says:

    I’m new here 😍 great channel💚💚👍👍

  94. Lin W says:

    Great content. The sound on this particular video is low.

  95. UpTown Girl says:

    Behavior is a big deal !!!!!!!Tone of your voice and your mannerisms and your physical actions. I contact hand jesters. It all wrapped up together.

  96. UpTown Girl says:


  97. Chris Krell says:

    The sound on this video is too low.

  98. SweetNovember000 says:

    Your brows are on point Anna, much better like this😘

  99. M. Sheridan says:

    My mother always told us never let anyone know what we had, she feared kidnapping, people would want to be around you because of what you have. Ex friend's became really uncomfortable around me and expected me to pay for lunch or outings.

  100. emelie poukens says:

    Your soundeffects were way to loud compared to your voice and I did not like the zooming thing.

    Bedsides that the video is great.

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