Madura Garments Business Model | Case Study | Aditya Birla Fashion

Madura Garments Business Model | Case Study | Aditya Birla Fashion

Hello friends my name is Sahil Khanna and you are watching intellectual indies and today we gonna to talk about Madhura Garments or aditya fashion and retail haven’t heard have you herd peter england louis philippe,van heusen all of this come in aditya fashion it’s top 4 brand are-louis philippe allen solly,van heusen,peter england all these individually earn Rs 1000 crore every year it’s positioning statement or it’s sub brand louis philippe is of rich people brand one who want to focus global fashion high quality product can move to louis philippe. next is van heusen,this is for professional people basically they target professional outlook and they want to look powerful if you are a leader then you will like van heusen next is allen solly they target on trends if you like trend based on professionalism then this is for you peter england is of lower end this target the masses or job oriented people the one who want to wear daily can’t afford loui philippe because we are job professional and not a boss so if you earn less than peter england is good and this 4 brand is owned by aditya birla group till now basically when I got a interview in this company and I got my first placement at that time I did not know all about this recently they opened 2 sub-brands name planet fashion and collectives which is multi product channel in planet fashion they sell own products and in collectives they sell international brandes they too joined hands with forever21,so all the indian sells is looked by them pantaloons too comes under birla in starting it did not came under this,but things changed so this case study is for the one who is thinking for the future business like this it you remember abof,which they used to sell online,there vision was good,they had a good content marketing but logically it wasn’t a profitable business, you can generate a profit,but you need to do a loss leadership in current market situation so they dosoped this idea so currently they are working on the current business partner about it’s history,in 1988 madhura garment got started in 1999 birla group overlook it,and the deal was of Rs 1.89 billion and after the acquisition they did brand extension means in starting they only concentrated on male and after they captured female too in starting they focused on allen solly by providing trending clothes,after that van heusen for professional in females that time 40% of the men market is owned by madhura garments and in 1 year they got increment of 42% in revenue because of female section too after 7 years they targeted kids too there idea is to if a guy comes to his shop then he can buy for his wife and kid too because it makes a brand loyalty if you buy a particular brand,so it makes you to buy for you and for you family so there target is to sell for the hole family based on their need and for the upcoming generation by making a loyalty but there are going under loss because for so many sections in there brand so they did murger to make a aditya birla fashion and retail,and in this acquisition makes it a 53 crore company they too opened alot of retail store,may be about 1900 retail stores they have currently and aditya birla fashion group is a public company so they had a 3 partners.First is public sector,second is aditya birla logo and the last is aditya birla fashion so the big part is aditya birla fashion is of 56.1%,9% is of aditya birla logo and public holding is of 39.84% currently it’s share market value is Rs 177 it value may change afterword let’s check it’s balance sheet,I am not discussing about it’s funding,as it is a public sector company they get money via public and not from investor,for more info do check my share market series if we talk about it’s balance sheet then they are going under loss in the past,but last year they had made a profit they work under 70-80% of profit means if your t-shirt making cost is Rs 100 then you sell it at Rs 180-170 but still it is no loss,because for operating cost like store,in stores like lui philippe they give you coffee,biscuits company has to give all these compensation from my internal sources I got to know that they work for customer centric problem,they think alot for customer person can return and change at any store at any time and many more perks that’s why I liked this company,I left it because of not much salary is available hope you got it like and share,comment below how you liked it buy good night,good morning,good evening whenever you are watching it


  1. Rishabh jaiswal says:

    pronunciation galat hai van hussain ka 🙁

  2. Takhe Tang says:

    Louis philippe,allen solly etc are "firm" with aditya birla group… but its not indian brand…

  3. mayank gupta says:

    It's Madura garments, not Madhura. Van Hussain.

  4. Indrakanth Manda says:

    Bro.. Can I buy huge stock or collect slowly and sell them in my own store, bringing brands stock from Delhi and reselling.. Under a single store name as DISCOUNT factory..?? Is it legal.. Can I proceed officially??? Plz help me bro

  5. Saurabh Moharir says:

    Bhai, Aapke bahut kam subscribers hai, Content ke hisab se.
    U too deserve at least million subs

  6. sheikh ishfaq says:

    Nice . Plz upload something about spices , and foods (processed) business.

  7. Tech God says:

    Great one

  8. Lalit Chaudhary says:

    Hey brother make video on ISRO's business model

  9. dinesh mishra says:

    Bhai agar is group me vacancy he to mujhe batana

  10. nitesh kumar says:

    Network marketing ke baare me video banya pllzz

  11. sandeep baliarsingh says:

    Bhai honestly bataiye inme se kon sa brand durable quality clothing provide karta hai

  12. subhashch bose says:

    You are good teacher for me on you tube but this time I am in stress. I don't know what should I do for my life

  13. Investment Opportunity says:

    India needs such talent…

    You are one of my favourite

  14. Ayush Aggarwal says:

    Very informative video. You forgot to add that ABFRL also has a tie up with Ted Baker which is also a very reputed brand. Thank you

  15. Harkishan Das says:

    Why you are not using email with your company's name.. like [email protected] or something like that? It seems more professional.

  16. Harkishan Das says:

    And thanks for your knowledge shairing 😊

  17. Rahul Saini says:

    Bohot achi hai vedio hamesha ki trah , 👌👍

  18. Sufi Jeans says:

    Bhai van husan wale distibuter sip ke kitne pese leta hai

  19. Gagan Rana says:

    Make a video on swigy

  20. nikki sharma says:

    Great video dear keep going like this 👍😊

  21. Ronak Bhatt says:

    Bhai educational institution kaise kamate us pr video batao

  22. Sumit kashyap says:

    Bhai Raymond Kaha per hai

  23. Bipul Pandey says:

    Maine do bar like kar diya.

  24. Aman ForYou says:

    Great video sir ❤ ❤ ❤

  25. fashion zone club just look better says:

    In brand mal rtail shop pe bechne ke liye kaise milega

  26. Anil Sardiwal says:

    One of the best videos I have watched on this channel. Please keep making similar videos.

  27. sagar malhotra says:

    Bhai ek video houzz ki case study PE bnao… Uske business model pe

  28. Gautam Kurhade says:

    People should know that Aditya Birla Retail has the worst track record of management and employee harasment. They pay the worst for a company that boasts itself as a luxury brand chain. Luxury my ass, they have in VISHAK KUMAR, the worst of the bunch of wannabe steve jobs entrepreneurs I have ever seen. The guy has no class and is corrupt as well. Hes disrespectful to his employees and treats employee incentives, well deserved incentives as cancellable. This shows the chain of command is tainted top down. Be a slave to the brand all you want but this bogus corporate facade and the blatant worker exploitation is the face of the company. Honestly the worst work experience of my life.

  29. Vishal Paliwal says:

    First of all thank you, I just talk about you van-heusen

  30. Mohammad Ejaz says:

    Pronounciation teek kro bhai


    Учу бесплатно, каким образом можно выводuть раз в сутки до 75 дол. на свою карту. Посмотрите вuдео у меня канале

  32. jonny sins says:

    Kotni salary mil rhi thi madhura fashion me

  33. Hustu Khan says:

    Sir koi job bataye garment marketing se Maine 12th kiya hai sirf

  34. You-youth for Unity says:

    Bro make a videos on tea making

  35. Kasif parbag Khan says:

    Bhai bahut acchi video hai mujhe aap ka number chahiye aur Jankari chahiye

  36. ok india says:

    Hello bhai Bhai Aditya Birla group ke Abhi kuch din pahle TV par ek add aaye the woh add kuch is tarah se ke ek ladka hota hai vah white shirt aur green check pant panel hota hai sheeshe mein khud Ko dekhkar shirt ka button lagata Hai To shirisha khud BA khud se niche hoga uski friend ka pant ka look dikhana lagta hai Vashi upar Karta Hai shirt ke taraf Tushar khuda Ko dobara Tera hokar pant ke taraf hota hai to add Aditya Birla group TV Parveen Di thi aur PVR cinemas main bhi deti main dekhi thi par hua add mil Nahi rahe Na YouTube par aur nahin TV par aa rahi hai ab tuva add mujhe kaha par milegi cinemas Nawada today gayi hai tuada mujhe dobara dekhni hai bahut acche hai bahut acche dress hi hua To kya aap mujhe add Apne channel par dikha sakte ho

  37. Aniket kannaujia says:

    Sir make a video on swiggy and Zomato

  38. AAKASH BHAIJI says:

    Sir plz make video ,how I can open showroom of louis philipee ..
    How much I have to pay for it

  39. anil pradhan says:

    Behen chod

  40. SMIT AHIR says:


  41. Shubham Deore says:

    Hello sir i am biggest fan off you thank you sir its very important knowledge

  42. Shubham Deore says:

    Sir ji gujrat me clothing industry hai plzz uss par video kijye unke 149 retail store hai or bahut success business man hai united 18 company ka nam hai plzz United 18 par video kijye its very successful business man hai

  43. Aditya Choudhary says:

    Bhai acha knowledge mila aapke channel se🙏🙏thnku bhai make more video bhai😘😘😍

  44. Aditya Choudhary says:

    Bhai job karlete toh aaj maje hote aapke😊😊😀😀😁

  45. Ganpati Jha says:

    Sir aapki baat hi khuch aur hai

  46. Prem Kumar Maurya Maurya says:

    mai textile design kar rha hu mujhe kaha focuse karna chahiye

  47. giri Kerala says:

    Br. Peter England ka manufacturers Bangalore me he kya

  48. Inspirational Video says:

    brand factory businessmodel case study video banao

  49. Taran Narula says:

    U r awsome…very knowledgeable

  50. Vijay Merotha says:

    Sir manyavar k I case study kriye

  51. Bishnoi Adu says:

    ली कंपनी की फ्रेंचाइजी कैसे प्राप्त करें रेडीमेड कपड़ों के लिए इसका वीडियो हो तो भेजें वह इसके लिए कहां व कैसे अप्लाई करें हो सके तो मेरे कांटेक्ट नंबर पर संपर्क करें 9649738168

  52. Davinder valjot Vajot says:

    Muje b dilao job

  53. RAHIM kESHWANI says:

    bhai very interesting video recently we have started our small scale garment mnf unit and i have to promote it only please suggest me how to do for growth thanks

  54. Sadika r says:

    Nice video

  55. Rupinder Rippy says:

    Wimbledon bhi Allen solly hai kya?

  56. Syed Murtaza Ali says:

    Make a video on Freemium strategy and premium strategy

  57. Aakash Yadav says:

    Louis Phillipe hai bro louis vuittion thodi na h😂😂

  58. Ritesh Moorjani says:

    Pls make video on Udaan and tarazoo business model. Will they going to be successful in long run. And how these B2B wholesale selling apps are generating revenues

  59. Shankar Soni says:

    Im shocked

  60. vicky ganatra says:


  61. Rahul Gupta says:

    Does it works on franchise basis or lease basis?

  62. suhaib hammad says:

    Nice work .. good job

  63. Taawbig-7 think big says:

    Sir iss company ki frenchigy kese le skte h

  64. Ajay Sharma says:

    yehah mall show room pe becne ke liye kaha se mileyga.wholesale

  65. Suvrat Rao says:

    thanks bhai, very well explained! <3

  66. solo Traveller says:

    Van Heusen is a cheap quality product. I've wore Van Heusen right now while commenting.

  67. commerce solution says:

    Kaa batye ho itna to net pe bhi avlible hi

  68. gaurav kumar says:

    hnn Van Hussain , Zakir Hussain ka chhota bhai

  69. shankar kumar sah says:


  70. Lalit Gangwar says:

    How to buy LP franchise

  71. Sanjay Singh says:

    Very good knowledgeable video for birla group

  72. rahul india says:

    Sir, is company ka surpluse ka maal kese buy kru

  73. Comedy Travel With AM says:

    In Brands Ke Clothes Sell Karne k liye Kya Kana Hota Hai ?

  74. Imran Khan says:

    Sir muje textile ke job pe bahar Jana he Pls help me
    My Mo. No. 8140746033

  75. Vinod Atkar says:

    The classification u made of different brands is not right….

  76. samson chalissery says:

    It's Van Heusen bro

  77. Sandeepk05 says:

    Peter England Aditya Birla Ka nhi h

  78. Sudip Tewary says:

    App se milna chantahun

  79. Irfan Shaik says:

    Thank you dear bro nice info

  80. NGM NAYAK says:

    Wow nice info

  81. Ravindra Mundhe says:

    sir please reply ye peter england wale kaha banate hai shirts trousers near pune maharashtra me hoto bata dijiye inka godown

  82. Shruti Anand says:

    Thnk u sir

  83. Let's Explore says:

    Sabko malum hai yaar…

  84. Rajeshwar Yadav says:

    Bhai pls give more detail about cloth business. .

  85. Manoj Ghosh says:

    Sir once pls make a case study on kia motors

  86. Pranjal Chamling says:

    Sahil it’s great experience with u videos and I lob all brand and …

  87. Sureshkumar Prajapat says:

    Kitni sellers thi

  88. Madhubala Kumari says:

    M esi company m hu abhii

  89. velpula srinivas says:

    Raymond's vs louis phillippe vs arrow vs izod which are good ranking wise

  90. Sunitaa Navik says:

    i want to start my mens clothing store can u pls help me

  91. M-Gear says:

    Great work dear keep it up

  92. vishu sharma says:

    Sir van heusne store kholne k liye kitna fund chahiye aur kya kya cheeze jaruri h

  93. jaswinder singh says:

    Please video on future group

  94. Naveen r R says:

    How can I take franchise?

  95. Amit Bishnoi says:

    Plzz can u shoot the Peter England production factory how theymake and from where they collect the raw materials

  96. Sumit Mukherjee says:

    bhai u missed LinenClub … Aditya Birla ka hai hai yeh bhi

  97. Pradyumna Kumar says:

    Van heusen to PVH ka brand hai🤔🤔🤔🤔

  98. UTKARSH SINGH says:

    Good info thanks

  99. Pradeep Gole says:

    Main hamesha inhi 4 brands ke kpde use krta.
    Bcoz i earn my self.

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