Keyword Research Tutorial 2019 | How To Find Niche Products To Sell Online

Keyword Research Tutorial 2019 | How To Find Niche Products To Sell Online


on this video you’re gonna go on a
creative journey with me as we explore potential niches for affiliate income
now I have an affiliate relationship with Wayfair and so what I’m doing is
I’m looking for what would be have enough search volume that it would be
get enough traffic and yet it would be a high cost per click because that’s I
know if it’s got a high cost per click people are probably making money on that
particular item I want something that’s not overly competitive so we’re gonna
take a look here and find some niches within the wayfair area so that I can
one build blog content around it and to so that I can pin it okay so I’m looking
at the wayfair.com website I’m in my favorite tool se rush and I do have a
link to semrush in this video below if you do wind up making a purchase I do
benefit and now what I’m gonna do is if I were just to start scrolling down this
is the mistake people make they start with just highest search volume like
Wayfair as 4 million searches or they start with whatever keywords are
bringing this website the highest amount of traffic so right now I have this
sorted by traffic highest to lowest so this website receives these keywords
highest to lowest bring in the most traffic on that website so of course
their brand Wayfarer Wayfarer furniture wayfair.com
look at this wallpaper so clearly Wayfair is known for wallpaper I
actually didn’t know that so if I were to pop open a new tab here and I were to
type in the word wallpaper I’m just kind of like exploring like Oh wallpaper okay
let me see what you know how does wallpaper fare on the Internet so home
wallpaper 8100 monthly searches ninety five cent
discount wallpaper cool wallpaper removable wallpaper removable wallpaper
74,000 monthly searches peel-and-stick floral wallpaper for phone ok so there’s
an itch wallpaper wallpaper is a niche okay now it’s gonna be super competitive
still but if you were to dive in to wallpaper and make a pin board on
wallpaper and then give it separate sections home wallpaper discount
wallpaper cool wallpaper removable wallpaper floral wallpaper you can
actually build a whole bunch of very unique sections for wallpaper and if we
look here number one is wayfarer well that makes sense doesn’t it because we
just saw that that’s where they get most of traffic
well they ranked number one on the search engines so yeah makes perfect
sense second one is Home Depot graham Brown anthropology Amazon wallpaper warehouse
house comm Elle Decor whoo I’m liking this one guys alright so let me give you
an idea for what I might deal with this one right here there’s a people also
asked so I happen to have a real estate website for my real estate business in
Las Vegas so I might go create a blog now all about wallpaper choosing the
right wallpaper now look at these people also ask sections does wallpaper come
off easily so that could be part of my blog maybe the blogs gonna be called
getting started with wallpaper you know getting started with wallpapering your
home let me take a look here how to wallpaper let me see what the
suggestions are how do wallpaper corners how to wallpaper doll house on a
wallpaper ceiling okay how to wallpaper would be a an appropriate blog topic
okay now I’m getting started wallpaper not much there wallpapering
ooh there we go wallpapering a bathroom wallpapering
tools wallpapering corners wallpapering textured walls okay I really like this
really really like that topic okay so then here we’re gonna have let me go
back to people also ask all right is there peel and stick wallpaper
what does peelable wallpaper mean what is the best homemade wallpaper removal
is wallpaper making it come back oh my gosh that might be the title of my blog that’s the title of my blog right there
so I would go over here to Val inve guess calm and I’m going to start a new
blog and I’m gonna call it is wallpaper
making a comeback now I’m gonna do right here we’re to put my intro right here
I’m gonna do it video and then I’m gonna do a call to action button of some sort
that underneath that I’m gonna have my table of contents and then I’m gonna
have paragraphs now my paragraphs are based on quite these that people also
ask questions okay so one of the questions is going to be this wallpaper
come off easily so I’m going to title this I’m gonna give it a heading does
wallpaper come off easily then I’m gonna answer it then here I can actually go to
my Amazon links and I can type in wallpaper removal or remover okay let me
remove these whole time and I’m gonna do a custom at custom search box here
wallpaper remover okay so here’s a power sprayer I’m gonna use that wallpaper
stripper oh let me get wallpaper chomp wallpaper stripper oh my gosh this is
great now this is a strip so I can put a lot more items in it because it’s gonna
be one of those like carousels okay so see here what it looks like on a mobile
and then they can click and it’ll scroll love it love it love it I’m gonna take
that and then I’m gonna put this up here see for me this makes sense because this
is a real estate website so doing something about wallpaper would make
sense now let’s just take this over to how I would do this on a pin board on
Pinterest okay so what I’m gonna do now Pinterest I’m gonna log into my house
and home let me log out of code let me log out Aikido then we’ll login to the one where I have
wet my Wayfair oops it’s what you counts when I got a log out of one more okay there we go so balance house and
home is what I want continue okay so this is
my Pinterest account that’s all about house at home so I’m doing a lot of my
furniture and shelving and things like that on here so I’m gonna go to view
profile I’m gonna go ahead and create a new board and we’re gonna call this
board is wallpaper making a comeback now if I want to optimize this board for us
again I’m gonna click edit choose wallpaper for your home learn how to
install or remove wallpaper and then I’m gonna put my philly disclosure i make i
benefit if you lose and when you make a purchase from my okay kind of board is
it it is house at home home decor whoops home decor and done okay is wallpaper
make go back now i’m gonna create sections based on up here remember what
we were saying we have wallpaper okay so we have home wallpaper so that’ll be
kind of my jack of all trade boards home wallpaper discount wallpaper removable wallpaper cool wallpaper removable peel and stick wallpaper so
just like I would deal with the website creating sections by using categories or
pages and child pages floral wallpaper ooh that’s a good one okay now I’m going
to go over my Wayfarer account which is in ShareASale you’re probably gonna need a website to
get yourself an account with ShareASale and they do look for a particular amount
of traffic okay now let’s go to merchants and let’s go to wayfair.com okay now I want to go to my products go
to the data feed and I’m going to look for wallpaper Oh beautiful removable botanical floral
Casey remember we start one for floral so here’s what I would do I would get
link I’m going to open this in a new tab I’m gonna highlight the title here oh well let me do that
okay I’m gonna click pin I’m gonna choose what which picture I want to pin and we’re gonna put this one under
floral so see here’s the board then here’s all the sections floral wallpaper
now I need to edit the pin and put it in my share of cell link so I’m gonna go to
see it now gotta grab my link that has my affiliate in it I’m gonna edit paste
save okay now let’s refresh this and we’ll just make sure that it worked and if you look up here you’ll see your
ShareASale ID is in the affiliates link there so then I would receive a benefit
if somebody clicks through and and bought this either it is right there
so that’s all there is to that part now what I also wanted to show you was if I
were to go back to SEM rush we’re gonna I’m gonna do that thing where I was
gonna show you that show you the the gaps in here okay so we just went with
wallpaper and I showed you how to do that one but watch what else we can do
we can’t go to our advanced filters and we can say you know I want to see
anything that has a search volume of let’s go to 1,000 to 10,000 searches
we’re gonna look for something it’s not quite as popular okay we’re just kind of
looking for the pockets here of where there might be opportunity or –
everybody’s not creating stuff around it okay so we see things like weight fair
runs weight for couches okay now let’s find let’s go to advanced filter to say
you know what let’s make sure they have three keywords or more so we’re gonna go
to words count and let’s say they have at least three we’re looking for the
longtail keyword string see here barn door TV stand oh my gosh cat litter box
furniture propane fire pit table oh my gosh I’m drooling I’m drooling I’m
drooling okay so these are getting there now okay now the next thing we want to
look for is cost-per-click okay so actually I’m where I want to be let’s
look at so keyword difficulty this is gonna be how hard it would be to rank
for that term organically okay so if we let’s sort that by lowest to highest so
we’re gonna look for where the gap is on Google on the search engines okay
so cool math car games best mattress topper for back pain wow that is a good
one best mattress topper for back pain alright so I would go back I would go
over to my real estate I’m gonna save this draft so I’m gonna come back to my
wallpaper one and I’m gonna do one for I go to all posts add new so this is gonna
be a blog and it’s gonna be a pin pin board okay
so best mattress topper for back pain wow that’s a good one now here’s how I
would do this one I would do an intro I would do it video and I would do a
button with a call-to-action like shock mattress toppers whatever and then I
would do a something I’m gonna do something about how to choose the best
mattress topper and then I’m actually gonna list so maybe this is going to be
the 10 best mattress toppers for back pain and then this is gonna be number
one and it’s okay so what I’m gonna do is I’m gonna go over to let me just go
over to the search engines and type in best mattress topper for back pain ooh Bed Bath & Beyond Bed Bath & Beyond oh
my gosh best mattress topper for back pain side sleepers there we go okay so
I’m gonna do this best mattress topper for back pain side sleepers is
gonna be a header alright now let me look at it and I’m gonna see here where
to go oh right here let’s go to that side sleeper one oh so good okay so now
we have here’s a blog somebody already did done that it has a list of them all
right so let’s just say I want to go ahead and let me type in just side
sleeper what I want is products that actually say they are specifically for
side sleepers so it looks like there’s a whole bunch of blogs that I can choose
from okay so let me just go ahead and grab this one and let me look at the
products that they have suggested here oh this is good choosing the density the
thickness the material okay so exceptional in gel memory foam
mattress topper now the first thing I can do is if I have an Amazon account I
can go over and type this into Amazon actually let’s take a look at what
Amazon has really quick mattress topper side sleeper oh my gosh yes okay so
here’s here’s these gel ones that we were just looking at okay so now I could
sort this by reviews highest to lowest all right so let’s take a look
got this one here so sorted by high as low as it’s got the most reviews the
highest start so that would be a good one
to include in your best of list okay now what I can do is I can actually now go
create ads and list each one of these in there with a with a grid or I can even
take sleep innovations and I can go over and see if they have an affiliate I do not see that they have an obvious
affiliate but they’re for sale at Wayfarer there we go alright so now we
can go over to my Wayfarer account and we did wallpaper but let’s do mattress
topper you know they are so this is interesting
so there we can get the link so this one sleep innovations three-inch let’s see
how these compare here sleep innovations for inch let’s go to the four inch one okay there we go four inch four-inch mattress topper now it’s like
and let me search that way okay so then what I could do is I can actually just
find find and describe that item so if I click on this link I actually could even
build these onto my website if I wanted to so I’ll just grab the HTML so
thumbnail links let me do the image links oh there we go so see these blocks
here are you longing for the comfort of a premium pillowtop or hybrid mattress
so this one has the whole description and this one just has the link so let’s
take this and paste go over here and we’ll paste this into the blog I’m going
to add HTML paste and preview so see how that comes out now that has your
mattress it has the description okay so it’s up to you how much you want to put
how much you want to include in there you can take it out here so you could
actually even just cut it down too right there and then we can delete all of this
extra stuff that I don’t think we need right there let’s leave go down to
product warranty that’s much better okay so that is how all of these very
very popular blogs that have the best of or top list now what I also would make
sure I include under my intro I’m also gonna put in my affiliate disclaimer
because it’s very important that you disclose oh this one doesn’t have it
okay let me at it right now that you disclose that you’re making money on
affiliate so what I do here is I put I am an affiliate marketer I’ll just do
this I benefit from purchases made from my
links now I also have an Amazon affiliate disclosure on every page as
well but then I can just save this I’m gonna save this add reasonable blocks
affiliate disclosure now whenever I want that again I can just go to reusable
blocks and drop that right in there so I’ll probably put this right under my
call to action button the the ruling is with affiliate marketing at least at
this point is that you must disclose in a location where the consumer is going
to see and comprehend that you benefit from those links because if they’re
looking at a best of list and they’re looking at some sort of top 10 you know
you need to disclose you have a personal interest in those 10 and that’s that
might be why you chose them right so you have to disclose that so this is how we
do this so back to the finding of the opportunity one of the reasons why I
like this so much is because it has a low key word difficulty
yet it has a buck 72 pay per click so it’s higher on the pay-per-click section
right and it’s super competitive on pay-per-click that’s the highest
competitive score you get on pay-per-click so not that many people
have blogged about this so there’s opportunity there this would also be a
great pin board okay so I could do the same thing now here if
I wanted even to even filter it out even more I could say let’s also filter by
add condition include cost per click is greater than $2 oops let’s do greater than 175 then we can
also say include only those whose competition keyword difficulty sorry is less than let’s do less than 70 now let’s sort by high search volume ooh how wide is a king-sized bed that would
be just a great blog with a bunch of beds links to bed how big is a
queen-size bed Oh same blog okay look at that storage containers for sale I can’t
believe it’s so low storage containers for sale nine thousand nine hundred
monthly searches with a low key or difficulty to 71
now let’s like take a look at what Wayfarer has for storage containers look
at this storage containers so now I could go make a pinboard with all of
these storage containers and I can make a blog post called storage containers
for sale oh my gosh this is gold gold gold in-ground basketball hoops mini-split air conditioner two-person
hot tub ooh could make some Commission on some hot tubs I really like that one
this one’s incredible to me right here look at this one
mini split air conditioner you guys eight thousand one hundred monthly
searches low key word difficulty so competition organically is low that
means on Google search engines the cost per click is three dollars and sixty
eight cents it must be an expensive item and it’s maxed out on pay per click
competition so you would pay a fortune I mean a fortune trying to compete however
organically there’s some opportunity which means blogging or making videos
Pinterest that type of thing now let’s look here at what a mini split air
conditioner is you guys I had no idea this was a thing I had no idea I
think I’m gonna start here before wallpaper because there’s more
opportunity higher cost per click which means people are spending more medics
are making more money and look at the ticket items so I might also do a blog
called how to choose a mini split air conditioner I had no idea this I had no
idea I’m just so excited okay so for me I’m gonna go over to one of my writing
brokers and I’m gonna order a piece of content called how to choose a mini
split air conditioner and that’s going to be my blog I’m gonna include these
items or my blog might just be the top ten mini split air conditioners I might
put some Amazon air conditioners on there then I’m gonna go create a
Pinterest board called mini split air conditioners and I’m going to actually
probably create a board called air conditioners and then I will do a
section called mini split air conditioners and I will pin every single
one of these air conditioners let’s go look
if anybody’s doing anything on air conditioners sure enough window portable
air conditioner videos house air conditioner air conditioner designs air
conditioner products do-it-yourself air conditioning air conditioner cleaners
how to make a air conditioner oh my gosh gold mine gold gold gold mine can you
imagine if you’re in the heating and air business what a big affiliate business
you could have especially since you would speak the language speak this
language now one more thing that I like to do I’m gonna go back into my favorite
tool SEM rush and I’m going to type in Pinterest and we’re going to pull up the
Pinterest website real quick and we’re gonna go to view a full report
and what we’re gonna look for is the keyword air-conditioner nope that’s not
what I want let me go back to domain injuries keyword overview hang with me one sec here they changed
something and I need to find where my full keyword report is all right let’s go to pages air-conditioned there we go okay so not a lot of searches not a lot
of traffic so Mike you know my guess is we try something else conditioner I
guess it based on this there’s not a lot of people going to Pinterest to look for
air conditioners that being said they still ranked on the search engine so it
still has opportunity but there’s not a lot of traffic so I’m thinking this
might be good as a blog post not sure how great it’s going to join Pinterest
based on looking at how low that traffic is for these terms but I wouldn’t mind
spending one day on it you know and loading it up and if people are doing it
they’re obviously making some money there so I don’t know I’ll to try and
report back you guys maybe this will be the first video in my series on on on
testing niches on Pinterest so anyway that’s my video today I hope you got a
lot of great ideas for how to find opportunities here on using the Semrush
tool there’s a link in this video and my name is Lori Ballen and please subscribe
to the channel I earn six figures as an affiliate marketer
mostly through software and you can learn more about affiliate marketing at
the7thstreaem.com and you can learn all things marketing on my other blog
Loriballen.com

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