How The EHH-ERR Beat On Roddy Ricch’s “The Box” Was Made | Song Stories

How The EHH-ERR Beat On Roddy Ricch’s “The Box” Was Made | Song Stories


[RUSSEL] Compton’s Roddy Ricch reflects
on his run-ins with the law and his come up, atop a squeaky beat on “The Box” – while
using every definition of the word. [RUSSEL] “The Box” comes from Roddy’s
debut album ‘Please Excuse Me for Being Antisocial.’ It’s his highest-charting hit yet, peaking
at No. 3 on the Billboard Hot 100. EarDrummers producer 30 Roc spoke to Genius
News about the song. 30 ROC: When it came down to “The Box,”
for me, it was just like – let’s see if we can push him outside of his range. I really didn’t think he was going to do
it. So with this one, we just decided to take
the drums and try something different, you know what I’m sayin’, with the reverse
808s. [RUSSEL] Since its release, the song has become
the subject of viral memes on social media. 30 ROC: There’s another meme poppin’ up
everyday. That’s how you know you really got one,
I feel like. SQUIDWARD: What the… How are you two making that noise? KEEFA BLACK: You might not even know that
it’s his voice. People thought it was a sample out of a sample
pack or loop. [RUSSEL] Keefa Black, the Atlantic Records
A&R who signed Roddy, was there when “The Box” was made and spoke to Genius News about how
its unique sound came to be. KEEFA BLACK: I’m trying to be quiet and
sit there. And he’s just sittin’ there, and he was
like, “EHH ERRR EHH ERR.” And I’m just sittin’ there, and I’m
trying not to laugh ‘cause he’s deadass serious. He did the EHH ERRR EHH ERR for like four
bars, and he just copied it and pasted it throughout the whole entire song. 30 ROC: Roddy dropped. Then he came, he was like, “EHH ERRR EHH
ERRR.” And we all looked at eachother and was like,
“What the hell. Where is he going with this?” Because this is our first time hearing the
song. But when the beat dropped, and what he was
saying and how it blended, it was like – oh yeah, it’s hot in here. Definitely, top five ad-libs. [RUSSEL] The music video for “The Box”
is currently in production. And Keefa says it should answer everyone’s
questions about what “The Box” actually is. KEEFA BLACK: I’m not gonna say it’s some
street shit, but it’s like if you from the streets – you can put two and two together and figure out what the box is. [RUSSEL]
The “box,” among other things, may refer to jail, a place Roddy Rich has been and doesn’t
want to go back to. [RUSSEL] When he was 18, he faced a possible
gun charge and sat in the box for a week awaiting bail. The moment made Roddy want to change his ways
and he began taking music seriously. RODDY RICH: It made me who I am today. I ain’t proud of it, but I gotta tell people
who is there right now, so they understand you can sit in the seat too. [RUSSEL]
In August 2019, Roddy Rich was arrested for felony domestic violence charges after an
alleged altercation with his girlfriend at his LA home. He was later released on $50,000 bond – and his charges were eventually dropped later that year. [RUSSEL]
On the verse, the 21-year-old flexes his firepower, shouting out Drake and his Young Money mentor
Lil Wayne, who Roddy calls by his government name. He also references Vince Carter’s legendary
2000 Dunk Contest. [RUSSEL]
Roddy also announces his presidential bid and puts a bounty on Trayvon Martin’s killer,
George Zimmerman, who was acquitted of the teen’s murder in 2013 amid nationwide protests. Zimmerman recently sued the late teenagers’s
family. [RUSSEL]
The Compton rapper also reps his set. RODDY RICH: I was runnin’ around with all
the Crips. All my cousins, all my family like Crip. Then, I got older I jumped off the porch. I got kicked out my mama house from when I
was like 15,16, so then I started getting in the streets for real. [RUSSEL]
He got help transitioning from that lifestyle to that of a successful artist with the help
of OGs like fellow compton artist, Kendrick Lamar who he rapped for as a kid and would
later reconnect with. RODDY RICCH: First time, I got on FaceTime
with him, he was like, “I’m proud of you. I remember what I told you.” [RUSSEL]
The late Nipsey Hussle was also a big source of advice. RODDY: He was just teaching a nigga just the
proper steps as far as how to boss up and do it the right way. [RUSSEL]
Back on the hook, Roddy namedrops the popular mobile payment service Cash App – then keeps
up with the times, pairing “wipe his nose” and “slime love all the time,” two phrases
Genius covered as amongst hip-hop’s favorites in 2019. [RUSSEL] With its viral memes and placement
on streaming playlists, “The Box” has shot up the Genius Top Songs Chart – and
currently sits at the #2 spot. For more on “The Box,” check out the song
page on Genius.com. I’m Russel Abad for Genius News bringing
you the meaning and the knowledge behind the music.

100 Comments

  1. Female Doggy says:

    Reminded me of the adlibs in Ricch forever

  2. JoshGraham says:

    “viral memes” while talking about an actual gang

  3. Yung dinero says:

    Teacher: there is a code red

    Special Ed kid in the background: eeh uurt

  4. Junfeng Chen says:

    Roddy:😬😮😬😮😬😮
    Prod.:😳🥵
    Roddy: the box

  5. Michael Thomas says:

    How can the Box be jail and he put the stick in the box and drugs and stuff in the box so it ain't jail

  6. AMA Studios says:

    WHY DONT YALL TALK ABOUT HOW RODDY’S PRODUCER YUNG LAN PRODUCED “BACC SEAT”???? Maybe it’s because he didn’t create the beat!! This is a proven fact because @_arepy an aspiring rapper/producer created it on April 20, 2019 with receipts to prove that it is in fact the EXACT SAME BEAT!! Producer YUNG LAN stole the beat and took credit for it!

  7. Pegasus says:

    Slaaattt.

  8. orbz 2568 says:

    I swear kendeick lemar is blood not crip

  9. Ari Taxier says:

    He thought out of the box

  10. Janet Gabaldon says:

    Bruh I knew the eeh-err was him doing in

  11. Trevor Tunnell says:

    https://youtu.be/g_9zAmE8UQs

  12. Jennifer Campbell says:

    Wow where is lenar video

  13. Joe McMoe says:

    699th comment woop woop

  14. Jaime Tovar says:

    Yo lenarr! Made it on genius!🔥😂

  15. BELGUIM ___ says:

    While y’all gotta say that domestic violence shit was that necessary 😂😂

  16. Izuku Midoria says:

    😈

  17. UZINOTAMAC says:

    This isn’t how Lenarr said it was made

  18. BRTL Killz says:

    Can every one sub to me it will mean a lot to me

  19. Tio says:

    When keeba said EEH ERR

    i felt that

  20. Unknown Gaming says:

    imagine your girl moaning eee-urrr while y'all…..

  21. JaysOddFuture says:

    Uhhhh I’m pretty sure Ik how it was made but I’ll watch this vid anyway.

  22. Rockï Evanescent says:

    1

  23. Pogo Monkey-_- says:

    So many artists have done this why is it being noticed now

  24. Nue says:

    I’m in love wit how much a genius he is 😩😍😍

  25. JaysOddFuture says:

    The box is jus a made up thing to say to sound good. The box can be anything u think

  26. WaccaBacca says:

    watch this remix
    https://www.youtube.com/watch?v=7KnuG-be41k

  27. Superme_GOD27 wade says:

    My boi lennar made it 😁

  28. marante lofton says:

    Trapping like the 80s

  29. Chan Bee says:

    https://youtu.be/_oDGX7heJj0

    👆🏾 Omega killed it though

  30. De'Dric Washington says:

    that eeh-err shit sounds dumb and that's why it gets talked about so much. the beat would've been better without it

  31. Scott McKinney says:

    Yang gang

  32. Jaden Bowman says:

    LEts go they got lenarr young in it

  33. Michael Richvine says:

    Michael trapson

  34. rock_hard_gamer says:

    When he said: 😬😯😬😯😬😯😬😯😬😯 i felt that

  35. Isaac Annan Jr says:

    When your sneakers are squeaky on the court.

  36. Raymond Boyd says:

    Eereerrrrrr

  37. Kevin Ponce says:

    Crisco or chris cole ?

  38. Wallked says:

    crisco? its fuckin Chris Cole

  39. Jordan Esparza says:

    I know how to the sound

  40. The LEGO Geek 123 says:

    They came and he was like: EE-ERR

  41. MONEYWAY TV says:

    iight I might needa go to jail cus I’m losin hope lol

  42. Glory Fisher-Jones says:

    They have Lenarr Young!!!!!! He made it!!!!

  43. cgball10_ps3 says:

    Jail for one week made him who he is today….. okayyy🤣🤣🤣

  44. Connor J. Mc says:

    Bruh moment

  45. Terence Hardy says:

    He's a genius with a vision for that adlib cuz I would've been laughing too 😂

  46. JayGam3z says:

    We def gonna need The Box (open mic edition) would b funny if he did the ee-er at the start too lmao

  47. Real Madrid Until I die says:

    Calm down guys, he was only having an hiccup.

  48. Summ3rz says:

    No one:
    Absolutely no one:
    The cabinet’s in my house: “EEH EER”

  49. RAIN GANG says:

    Should have waited one more day to do this video .. #1 Spot

  50. shadesofpink says:

    The Box is a physical place…sometimes mean the hood or the projects

  51. Alexia :- says:

    keeeeeeeefffffffaaaaaaaaaaaaa

  52. The Critic says:

    I don’t need a video to tell me how one person only said “Ee Er”

  53. Pog In The Champ says:

    when he said EEH-ERR i felt that 😞

  54. Robyn Noodles says:

    Once I realized that the box was referring to jail the song made so much more sense now that I’m putting on the filter that that’s what he’s talking about

  55. Dxrk_28 says:

    Sorry Migos but this is now the best adlib

  56. juan rios says:

    YANG2020 VOTE!!

  57. inspirational Raps says:

    The time stone must be real bc I fasho saw this yesterday

  58. YvngZye Official says:

    Nigga deleted and reuploaded the video

  59. Felicia J says:

    # 1 on billboard

  60. Duke Wonder says:

    𝘼𝙇𝙀𝙓𝘼 𝙋𝙇𝘼𝙔 : "𝙀𝙃𝙃 𝙀𝙍𝙍" 🎵 🎼

  61. Filetsteak says:

    iii-üü

  62. Lul Quan says:

    Foo if you a street niqqa you know “the box” is referring to the GLOCK BOX😭🤦🏽‍♂️✔️

  63. Noxa On 60fps says:

    EE ER

  64. HotBurger122 says:

    EEH ERR

  65. ChangoBokole says:

    And that bitch ass nigga justin bieber got more views on YT

  66. UAE -2522 says:

    Am I the only one that's hearing beep boop instead of EEH ERR

  67. Austin King says:

    Fuck bitches

  68. Son Xeno says:

    The boy lenarr 😂

  69. Skribus HM says:

    This is cool

  70. Minifridge says:

    Lennar young ayyyeee

  71. Rusty Tutorials Yt says:

    Alright guys repeat after me in the comments

    EEE ERR

  72. Yes Indeed says:

    Y’all are running out of ideas and it shows😂😂

  73. G 3 T_P R 0 says:

    ᑎO ᗰOᖇᗴ ᗴᗴᗴ ᑌᖇᖇ??

  74. bland bland says:

    Ngl its wack

  75. shookthees says:

    Sounds like a rip off of "everything we need" by Kanye West. Just saying…

  76. it’s me faith says:

    who knew this song before it got viral ? i knew it when the album dropped.

  77. Keisuke Kojima says:

    EEH-ERR

  78. Joseph Jones says:

    People saying they thought they watched it before, prolly saw it on Snap stories first

  79. Adrian Yepes says:

    How did he shoutout drake?

  80. Bot Dragon425 says:

    EEH-URH

  81. Ethan Donald '20 says:

    What a banger

  82. Ty says:

    This channel is so lame now

  83. i'm wifin' justina valentine says:

    This man is real. Not one of those sell outs. Protect this boy.

  84. Peppa Pig says:

    IIIIIIIKKKKKKK ERRRRRRKKKKK

  85. Lieutenant Stiffy says:

    its not cash app its cash out lol

  86. CallMe Drippz says:

    Roddy Rich Will Be One Of The Best Rappers

  87. BLovey says:

    Yoo I’m deadass dying that they made a video about this 😭, me and my friend be dead when that part come on 💯🤣

  88. Leon_ThePro says:

    EE-OUU

  89. Anissa Metts says:

    No one:
    My broken screen door: Ehh Err Ehh Err

  90. JonnyC7403 says:

    Isn’t the box solitary confinement

  91. Nick TheNija says:

    ee ur

  92. IG Jaredcito.fn says:

    EeE R

  93. Bryan Black says:

    3 words: Love. Sex. Magic.

  94. HUSTLE PRINCE MEDIA says:

    I’m sure I heard that in the movie “US” where they show the bunch of rabbits 🤔

  95. シShad0w_M0nk_57 says:

    Is this a re-upload?

  96. Winter Souljah843 says:

    I don't understand the hype. Dude is trash

  97. boomin sniper says:

    lil Wayne is he's mentor and lil Wayne is a blood, and roddy is a crip

  98. Naia Hendricks says:

    He annunciates way too much

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