How Much do Facebook Ads Cost | In 2020

How Much do Facebook Ads Cost | In 2020


so how much do facebook ads cost today
we’re inside one of my at accounts back-office and I’m gonna give you a
good idea on how much you’re gonna be spending on a Facebook ad how you can
save money on your ads and how you can get your hands on a free Facebook Ads
course so let’s get started hey what’s going on I’m jr. and welcome
to my channel if you don’t already know my channel is all about learning new
ways to make money online and one of my favorite ways to make money is using
Facebook ads and affiliate marketing it’s how I’m building a six-figure and
come straight from my computer if you want more info on affiliate marketing
then just click the first link in my description and you’re gonna see exactly
how I’m using it to build real passive income online and how I made my first
$1000 straight from my computer so again just click the first link in my
description and I’ll send you all the info on that now how much are you gonna
spend on Facebook ads it really depends on your own budget so for example if I
go ahead and click on create’ right here to start creating a new ad after that
you’re gonna see that you get to choose your marketing objective so do you want
to drive traffic to your website do you want people to click on your ad and go
to your website do you want an engagement ad so do you want people just
to like your post share it comment on it are you trying to do a video ad or maybe
a lead generation that once you go ahead and click on one of those right there
scroll down to the bottom and as you can see you can set your own daily budget so
maybe you want to be spending a hundred dollars per day on an ad or maybe you
just want to spend ten dollars just go ahead and enter that in right there and
that’s exactly how much you’re gonna be spending per day for an ad now you have
two different options you can do a daily budget or you can do a lifetime budget
and what a lifetime budget is for example let’s say you want an ad to run
for two weeks exactly only two weeks and in those two weeks you want to only
spend about a hundred bucks so you can set the lifetime budget of those two
weeks to a hundred bucks and that’s all Facebook is gonna spend inside of those
two weeks so again you get to choose between a daily budget and a lifetime
budget for daily it’s what you’re gonna be spending on a daily basis for a
lifetime budget is the budget you set for the lifetime of the ad now going
back up here you guys depending on what your marketing up
Java’s do you want to drive traffic to your website or do you just want an
engagement ad it’s gonna really determine how much you’re gonna spend
per ad so to give you an example as you can see right here for this ad I was
using it for link clicks I wanted to drive traffic to my website and for that
I was spending an average of one cent excuse me one dollar and three cents per
click so overall I ended up spending $16 on this ad right here as opposed to the
ad right above it that’s for post engagement so I only wanted people to
like the post comment on it or share the post and for that I was spending one
cent her result so obviously a huge difference between those costs right
there if you’re trying to drive traffic to your website you want people to click
on your ad and go to your website you’re usually gonna spend between 75 cents and
up per click so if you set a daily budget of $10 then you’re gonna get
roughly between 8 to 10 clicks on their ad right there now another thing that’s
going to determine how much you’re going to spend on the ad is the location
you’re trying to target so for example if I jump over here as you can see
inside of this ad I was targeting Australia Brazil Canada several
different countries and for Australia I was paying an average of 13 cents per
result as opposed to Brazil where I’m only spending one cent per result now
what’s the difference the difference is Australia is a top five – your country
the top five tier countries are usually the most expensive ones and those are
the United States the United Kingdom Australia New Zealand and Canada those
are usually the top back to your countries every other country below that
is usually a lot cheaper because most of them are third-world countries you know
South American African countries now something else that can make your ad a
more expensive is your relevant score so for example if I jump over here as you
can see here are some of the ads that I posted right here if I start scrolling
down it gives me some of the analytics for my app so for example my results
reach impressions and if I keep scrolling down as you can see right here
we have add relevant score so you want a higher add relevant score for a cheaper
cost on your ad if Facebook things that your ad is relevant to the audience that
you’re trying to target it’s gonna give you a higher add relevant score and it’s
gonna make your ad a lot cheaper as opposed to a lower one that’s gonna end
up costing you a lot more so you do want to make sure you pay attention to your
ad irrelevant score inside of your ads tab
right here so here’s the ads tab jump inside of that and scroll down to the
bottom where you can excuse me scroll down to the side until you see add
relevant score right here now none of these are showing up right now because I
haven’t ran these ads in a while but once you create an ad you usually want
to wait about a day and it’s gonna give you your add relevant scored you want to
try to hit anywhere between eight and above nine and above ten being the
highest guys to get a better cost on your Facebook ad and what that means
again is that your ad is relevant to your audience you’re trying to target so
people are engaging with your ad people are liking it it’s really connecting
through the audience so you do want to make sure you do your research on who
your audience is exactly before you start running your ad to get a little
bit more info on your audience go ahead and click on this tab right here ads
manager and jump over to the audience insights and you’re gonna be able to get
some more information on who your audience is for example the gender the
age group what their interest is their day their household income and a lot
more information so make sure you do your research check out the audience
inside to get better information on your audience guys now another thing that
will determine exactly how much you’re going to spend on your ad is what you’re
trying to target exactly so for example if I jump over here as you can see
inside of this ad right here I was targeting entrepreneurship small
business investment financial money stuff right there it’s usually gonna be
more expensive than targeting bow and arrows darts or bowling or you know
other lower random niches like that obviously if you’re trying to target you
know money or financial ads it’s gonna be more competitive meaning your ads are
gonna cost a little bit more than other niches again like bow and arrow or
bowling so exactly what you’re trying to target my determine how much you’re
gonna spend on the ad now to give you guys a few tips on getting better ad
cost one huge mistake I made when I first started running Facebook ads is
letting Facebook to automatic placements now when you create a Facebook ad it’s
because you wanted to show on Facebook right you wanted to show when people are
scrolling on their phone or maybe scrolling on their time timeline on
their computer you want them to see your ad now if you let Facebook through
automatic placements they’re just gonna throw your ass everywhere so for example
they’re gonna put it on Instagram Facebook marketing plays Facebook video
feeds right column as stories Instagram stories Facebook stories messaging
stories and all a bunch of other random places if you
only want your ad to be showing on Facebook when people are scrolling on
their phone then make sure you go ahead and click on edit placements right here
and after that click on Facebook newsfeed
only right here click on this box only and make sure you leave all these other
box unchecked double check all these other boxes make sure they’re all
unchecked because again Facebook is gonna throw your ad everywhere which is
gonna cost you a lot of money so if you only want your Facebook ad to show on
Facebook you know on Facebook ad make sure you choose Facebook newsfeed
only right here another way to get better Facebook ad cost is looking at
your analytics after you run the ad so for example if we jump over here as you
can see oops on this one over here as you can see I was targeting Australia
Brazil and Canada right so obviously Brazil was giving me the lowest amount
of cost so maybe I could only target Brazil inside of this hat because
obviously that’s where I’m getting the lowest cost for my ad so what you can do
is just go ahead and edit your ad and only target Brazil now it doesn’t only
work for a country if you go ahead and click on this breakdown tab right here
after that click on buy delivery you’re gonna be able to see it by age gender
age and gender business location regions so if I click on buy age I can see
exactly what a troop is saving me the most amount of money which one I’m
spending the least amount of money on and which one is costing me the most
amount of money so for example if I go ahead and get this out the way so ages
between 45 and 54 I’m spending an average of 8 cents per result inside of
this ad as opposed to this age group right here 18 to 24 where I’m only
spending half of that 4 cents per result so what I could do is go ahead and click
on edit my ad and only target the age groups that are costing me the least
amount of money and again you can also do it by gender by region and target the
regions or you know the gender that’s charging you the least amount of money
for your ad now the last tip I want to give you on you know getting better
Facebook ad cost is learning how to use your audiences now there’s a little bit
more advanced right here if you click on this ads manager tab and click on
audiences excuse me audiences you’re gonna see that you can start creating
custom audiences look-alike audience says Facebook pixel audiences and in
essence what this is is basically a group of people that are already
familiar with your brand with your Facebook page they seen your Facebook
ads before they seen your Facebook page before maybe
like the post they interacted with it you want to start targeting these people
right here why because they already seen you before they’re not cold traffic
anymore they know who you are they recognize you maybe they like some of
your post you can choose to only target those people they have interacted with
your page if you want more information on how to create a custom audience or
how to create a look-alike audience and how it works then check out my playlist
on facebook as my facebook ads and tutorial playlist guys I have a ton of
great tips all on Facebook Ads by creating look-alike audience you know
getting your Facebook ad to prove just a whole bunch of great tips and info on
getting facebook ads approved and created guys so again just check out my
facebook ads tips and tutorial playlist and you’re gonna see a lot more great
details inside of there now like I mentioned in the beginning of this video
I want to give you a free Facebook Ads course so to go ahead and claim your
free Facebook Ads course then just go down to my description and click on the
link that says free Facebook as course guys that’s basically it for this video
if you guys have any more questions excuse me guys if you have any more
questions on Facebook Ads how much they cost or just any questions in general
then leave them down below inside of the comments and I’ll be happy to get to
them I hope you guys enjoyed this video if you got some value from it and hit
the subscribe button down below check out some more of my cool videos inside
my playlist like I mentioned and I’ll see you guys on the next video

21 Comments

  1. just entertainment says:

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  2. mybar says:

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  3. Ajin Dev says:

    Thanks for sharing this video. And this is really very useful information about How much do facebook ads cost in 2020. Well explained video. Thanks for sharing your knowledge.

  4. My work Channel says:

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  5. Barro7777 says:

    A very nice video, very good job.Thanks.Keep up the good work.Great.👍👍

  6. Alix Mor says:

    Good information and advice It's a great addition to the cost of Facebook ads. Thank you for sharing the video

  7. Lion Heart says:

    facebook looks still cheap but you have to find profitable affiliate offers, thats the key. And this is not easy.

  8. Youtube Mania says:

    thanks for giving me the correct data about facebook ads

  9. Andres says:

    Excellent video I needed to know this information is very useful for my friend thanks for sharing it

  10. David John says:

    All the social media platform are very effective for advertising especially FaceBook. You explained every details about the facebook adv in 2020. Thank you

  11. THE Civil creater says:

    Nice video

  12. Orlando Gonzalez says:

    Nice man great vid really like the content your posting

  13. Robert Michon says:

    Thanks for these informaitons about Facebook ads cost for 2020.

  14. Rema B says:

    Very helpful. Please upload more useful videos like this.

  15. David Lawrie says:

    This will actually be really good for my business!

  16. Kanaga Durga says:

    Yes facebook ads are now a days becoming more easier way to earn. Even I visited How to earn money through Amazon. Useful information.

  17. Bidhan Ray says:

    great money making tip bro …..amazing experience i will remember this for a long time. thanks for making me independent.

  18. camblej 569 says:

    2020 new way your How Much do Facebook Ads Cost | In 2020 thanks

  19. Josue Reyes says:

    I like Facebook.. Amazing video! Thanks..

  20. Agie Wily says:

    Refreshingly so for once in a while to find someone who is selfless sharing such useful stuff on facebook ads. Thank you so much for the link in your video description
    to the Free Facebook Ads Training Course

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