Character and In-N-Out

Character and In-N-Out


Good morning everybody, Lee Brower here
and welcome this week’s edition of Meaningful Monday. I am grateful to be
here and I am glad to be here. Imagine craving a number two in an
in-n-Out Burger with a giant lemonade and getting to the drive-thru and
nobody’s there. Recently, I just finished walking a “spread out, hilly” 18 hole
round of golf in almost a hundred degree heat, and a giant fresh strawberry
lemonade and a number two with grilled onions was calling my name… I rushed
rushed to the nearest In-N-Out Burger and what did I see when I got there?
Nobody, nada, nothing except a couple of signs saying closed. What, I couldn’t
believe it. So I googled it and on the Inc Daily News I found this statement… I
wrote it down in my book and this is what it says: at In-N-Out Burgers, we
have always served the highest quality of food with no compromise. We recently
discovered that our buns in certain locations do not meet the quality
standards that we demand. There was and are no food safety concerns. We decided
to close approximately 40 stores in those areas until we are confident we
can serve our normal high quality buns. We apologize for any inconvenience
this closures may have caused to our customers. Okay… wait… was it the
consistency, the shape, the size, the color? I mean couldn’t they have gone out and
borrowed some from IHOP? I mean Ihop’s buns are pretty good, but if you’re a brand that
depends on a certain quality your customers will notice if you give them
something just a little bit shoddy. In and-Out is fully committed to their
principles and that takes character. President Theodore Roosevelt said
character, in the long run, is the decisive factor in the life of an individual
and of nations alike and I dare say, in business. Much before that in 1835
Alexis de Tocqueville wrote: America is great because she’s good
but if America ever ceases to be good America will cease to be great. And as a
sidebar Alexis of Tocqueville also wrote, There
are many men of principle in both parties in America he’s talking about
but there is no party of principle. Are we losing the good? Today in America
there are far too many twelve-year-olds pushing drugs, 14 year-olds having babies,
16 year-olds killing each other and young people of all ages… of all ages
admitting to lying, cheating and stealing at epidemic numbers. Crime and violence
is everywhere as well as unethical behavior in business, the professions, and
in government. In other words, we have a crisis of character
all across America that is threatening to destroy the goodness which as de
Toqueville put it is the very foundation of our greatness. The answer
to this crisis is getting back to the virtues of good character, in every part
of this great nation… but… what is good character? Let’s keep it simple,
how about character is knowing the good, desiring the good, and doing the good.
knowing it, the head, desiring it, the heart, and doing it, the hands. Aristotle
said that virtues are not mere thoughts they are habits that we acquire by
performing virtuous actions, therefore to build character a person must not only
know the good but also desire the good and just as importantly do the good over
and over again until it becomes a habit. If you want to help this good country stay good then it starts with you, starts with me. An essential component of
the Empowered Wealth Mindset and a practice that we encourage is to
identify actions from our past that are based upon virtuous principles in our
personal and in our professional lives. It’s called “evidence”. Principles without
evidence are worth nothing. Virtuous principles adhered to especially in the
toughest of times, determined good character. I mean why do so many people
love In-N-Out Burger? Because you can trust them, you know what they stand for
and their decisions are based upon virtuous principles and that is always
providing the highest quality of food and service with no compromise. When you
know your principles and you fully desire them it becomes a very easy
decision to have the character to act upon them. What can you be counted on, to
always do, no matter? What take the time… take the time and begin identifying what
good do you, does your family, and your business or profession stand for? And
then protect that good with character, excuse me, protect that good with
character, with character backed decision-making.
Thank you for taking the
time to listen and share this week’s message. Make life meaningful. We’ll see
you next week, bye bye.

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