6 COURT ATTENTION AT ALL COST | The 48 Laws of Power by Robert Greene | Animated Book Summary

6 COURT ATTENTION AT ALL COST | The 48 Laws of Power by Robert Greene | Animated Book Summary

The 48 Laws of Power by Robert Greene | Law number … Six | Court Attention at all Cost Be ostentatious and be seen. … What is not seen is as though it did not exist. … It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. Baltasar Gracian | Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses. Why Fame Is Important In Every Field Of Work Burning more brightly than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star. Our
first historical example: The court of Louis XIV contained many talented writers, artists, great beauties, and men and women of impeccable virtue, but no one was more talked about than the singular Duc de Lauzun. The duke was short, almost dwarfish, and he was prone to the most insolent kinds of behavior —he slept with the king’s mistress, and openly insulted not only other courtiers but the king himself. Louis, however, was so beguiled by the duke’s eccentricities that he could not bear his absences from the court. It was simple: The strangeness of the duke’s character attracted attention. Once people were enthralled by him, they wanted him around any cost. The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention. Edison would design visually dazzling experiments to display his discoveries with electricity. He would talk of future inventions that seemed fantastic at the time —robots, and machines that could photograph thought —and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known. In 1915, it was rumored that Edison and Tesla would be joint recipients of that year’s Nobel Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla. By that time his fame was more secure than Tesla’s, and he thought it better to refuse the honor than to allow his rival the attention that would have come even from sharing the prize. Let’s look
at 6 Ways You Can Become famous and make your ideas more popular than the competition’s. Number one … Attack the Sensational/ Scandalous | If you find yourself in a lowly position that offers little opportunity for you to draw attention, an effective trick is to attack the most visible, most famous, most powerful person you can find. Example of Pietro Aretino: When Aretino, a a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public’s attention, then the act can wear thin. Number two … Keep Reinventing Yourself Once in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don’t, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity. Number three … Be Unpredictable | People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention. Pablo Picasso – The Greatest Painter In The World Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create something ugly and
disturbing, he believed, than to let viewers grow too familiar with his work. Number four …Create an Air of Mystery | In a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards An air of mystery heightens your presence; it also creates anticipation —everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten. If you do not declare yourself immediately, you arouse expectation. … Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. … In this manner you imitate the Divine way when you cause men to wonder and watch. Baltasar Gracian, once again. Number five …
Better to be Attacked Slandered Than Ignored. It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself. P.T. Barnum – The Greatest Entertainer in the World Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight. Number six … Make Yourself Appear Larger Than Life Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them. That’s it for this law, if however that was not resourceful enough for you and you want more information, I have begun to put more content on my
website illacertus.com so you might wanna check it out. Anyways
thanks for watching!


  1. Dann says:

    i m having a hard time looking for an ebook or audiobook of this book and luckily I found it here in Youtube. Keep up the good work, man. You"ve been a lot of help to us.

  2. bombonera says:

    Kim Kardashian -____- is the perfect exemple for this law -___-

  3. Tommy O Donovan says:

    Trump personified.

  4. Yesha Zion says:

    Miley uses this one?

  5. boitahaki says:

    But there is a law about doing the exact opposite of this, telling you to fit in and merge with the people…

  6. Terrence Paige says:

    Hi , it was Tesla who had the thought camera not Edison .

  7. uRTLy s says:

    its impossible to obey all of them at same time when sometimes one dismisses another …

  8. Avizoon says:

    This rule is contradictory to rule #1 . How do you insult the king(such as here) vs. not be greater than Master.

  9. Pablo Rosales says:

    man you are awesome

  10. 22gwill says:

    "The only thing worse than being talked about, is not being talked about."
    -Oscar Wilde

  11. Emmanuel U says:

    thank you for this video.

  12. Jeshwee D'Leon says:

    so… pics or gtfo?

  13. Kuwan Harper says:

    poor tesla

  14. Joshua says:

    who else kind of think this law contradicts the first law? never outshine the master. any opinions?

  15. Dhaval Shah says:


  16. Nando N says:

    Elon Musk must've read this book, I see a new crazy announcement from him every week.

  17. Sameer says:

    I think a lot of these rules do contradict, but I view it as you use different rules in different situations, for example in some circumstances no #1 would be more appropriate than this one and vice versa

  18. Steve Tu says:

    Love your vids man! So much of this is applied in marketing and media! Keep it up!

  19. Juwar1974 says:

    I wonder in this age of social media that courting attention at all cost is overplayed. It's getting to the point of saturation that anyone who does practically anything for attention is ridiculed and dismissed. People who do so at all cost appear to be desperate. That's why I don't use this law often. Only if I'm trying to sell a product, and even then I don't court too much attention. I remember when I wanted to sell some custom watches I made. I wore it and a girl like the look and asked me where I got it from. I told her I got it online. I never told her I made it. So I directed her to my website (I didn't tell her it was my website tho) and she liked the product and started spreading the word. I sold 10 watches that week. I made $150.

  20. 4GN WolfGang says:

    This book is just like Baltasar Gracian's.

  21. Thomas Ivan Gallito says:

    This is probably Kim Kardashan's tactic.

  22. A. says:

    Thomas Edison pretty much invented nothing while Nikola Tesla basically invented the 21st century

  23. Noctulius Isaac says:

    People are often afraid of “bad attention”. But I think attention, like most things in the game of power, is a bunch of smoke and mirrors. When you are scandalous, plenty of people will see you in a negative light, and plenty will see you in a positive light. It’s all subjective and up to interpretation. Take President Trump, for a really good example.

    The key to this law, I think, is to be able to spin the attention people give you. In this way, you’re able to gain a type of “flexible” popularity that sets up the flow of power with scandal and mystery, and then allows you the freedom to guide people’s interpretations down the road you want them to go.

    In a nutshell, first grab the attention however you can, then subtly forge a lasting impression in people’s minds.

  24. Hugo Nongbri says:

    I have a strong feeling Conor McGregor read this book ??

  25. alex martin says:

    Jake paul…

  26. Heydər Rzayev says:

    What Duc de Lauzun did is outshining his master. This is against Law #1. Correct me if I'm wrong.

    Thanks for the video!

  27. joebananas415 says:

    Tekashi 69 is a prime example .

  28. deej kingz says:

    Conor McGregor is a definitely prime example! Ric Flair as well!

  29. Rakean Al Barra says:

    What music track is this? So profound…

  30. Rexus Mundi says:

    "If you bring forth what is within you, what you bring forth shall save you. If you do not bring forth what is within you, what you do not bring forth will destroy you." -Gospel of Thomas

  31. Nattaphon J says:

    Elon musk is copying Edison now. I just knew. Your videos is freaking awesome!!!

  32. estoyvendiendo says:

    You are wise.

  33. Lesley Kramer says:

    This rule contravenes the preceding rule (Rule #5: So Much Depends on Reputation ) – unless one courts attention in a manner that is consistent with one's (already established) reputation.

  34. The Path To Knowledge says:

    Thomas Edison is a con man

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